We are looking for a dynamic, strategic, and execution-oriented Brand Marketing, PR & Influencer Relations Manager to lead marketing initiatives for an upcoming consumer brand being developed by the team behind London Waffle Co.

The ideal candidate will be responsible for building brand awareness, developing strategic partnerships, managing public relations, driving influencer collaborations, and planning and executing high-impact brand launches and events.

This role requires a combination of strategic thinking, strong industry connections, creative campaign development, and hands-on execution. The candidate will work closely with the founders and take ownership of key brand-building initiatives from concept to execution.

Key Responsibilities 1. Brand Marketing & Strategy

- Develop and execute comprehensive brand marketing strategies aligned with business objectives.
- Build brand positioning, awareness, and visibility across relevant consumer segments.
- Conceptualise innovative marketing campaigns, brand activations, and promotional initiatives.
- Identify strategic partnerships and collaboration opportunities to accelerate brand growth.
- Track campaign performance, marketing expenditure, and return on investment.

2. Public Relations & Media Management

- Develop and maintain relationships with media houses, journalists, publications, PR agencies, and relevant industry stakeholders.
- Drive press coverage, media features, brand announcements, and publicity initiatives.
- Develop PR strategies to generate brand awareness and establish a strong market presence.
- Coordinate press releases, media interactions, interviews, and brand communications.

3. Influencer Marketing & Celebrity Collaborations

- Develop and execute influencer marketing strategies across relevant social media platforms.
- Identify, negotiate, onboard, and manage influencers, content creators, and celebrity collaborations.




- Build and maintain a strong network of influencers and talent agencies.
- Coordinate campaign briefs, content deliverables, timelines, and performance tracking.
- Negotiate collaboration fees and maximise campaign reach within approved budgets.

4. Brand Launches & Event Management

- Plan and execute end-to-end brand launch events, influencer previews, media events, and promotional activations.
- Manage event conceptualisation, budgeting, venue coordination, vendors, production, and execution.
- Coordinate influencer attendance, celebrity appearances, media participation, and event coverage.
- Develop launch campaigns designed to generate pre-launch anticipation, launch-day visibility, and sustained post-launch engagement.
- Ensure all events and activations are delivered within approved budgets and timelines.

5. Campaign Execution & Stakeholder Coordination

- Coordinate with internal teams, creative agencies, designers, production teams, and external vendors.
- Manage campaign calendars, marketing deliverables, budgets, and execution timelines.
- Oversee the development of marketing collaterals, promotional content, and campaign assets.
- Monitor campaign outcomes and recommend improvements based on performance and market feedback.

Required Qualifications & Skills
- 3–6 years of relevant experience in brand marketing, public relations, influencer marketing, or event management.
- Demonstrated experience in executing brand launches, influencer campaigns, and PR initiatives.




- Strong professional network across influencers, media, celebrities, and event partners.
- Excellent communication, presentation, negotiation, and relationship-management skills.
- Robust project management, budgeting, and execution capabilities.
- Ability to manage multiple projects independently in a fast-paced environment.
- Proficiency in social media platforms, influencer campaign management, and marketing analytics.

Preferred Experience
- Experience in F&B;, QSR, hospitality, lifestyle, fashion, or consumer-facing brands.
- Prior experience launching a new brand or scaling an emerging brand.
- Experience working with PR agencies, influencer management agencies, or event production companies.
- A demonstrable portfolio of successful campaigns, brand launches, and influencer collaborations.

Key Performance Indicators (KPIs)
- Brand awareness and reach generated through marketing initiatives.
- Number and quality of influencer and strategic brand collaborations.
- Media coverage and PR visibility secured.
- Successful execution of launch events and marketing activations.
- Marketing budget utilisation and campaign return on investment.
- Timely execution of campaigns and achievement of agreed marketing objectives.

Reporting StructureThe candidate will report directly to the founders and collaborate closely with internal teams and external marketing partners.

Work Requirement: This is a full-time, work-from-office position based in Chennai, with flexibility to work during events, launches, and other brand activities outside standard office hours when required.

- Ideal Candidate: A proactive marketing professional who combines strategic thinking, strong industry relationships, creative problem-solving, and the ability to independently execute brand-building initiatives from the ground up.

📌 Marketing Specialist (Chennai)
🏢 London Waffle
📍 Chennai