We are seeking a dynamic and detail-oriented Marketing Executive to join our Bengaluru team. The ideal candidate will assist the marketing team in developing and executing marketing campaigns, performing day-to-day administrative tasks, and conducting essential research to support the company’s growth initiatives. This fast-paced role is perfect for someone who is passionate about marketing, enjoys multitasking, and can seamlessly blend traditional lead generation with advanced IT-focused strategies.
Key Responsibilities
-Conduct in-depth market research to identify trends, competitor activities, and potential market opportunities.
-Stay informed about industry trends and market conditions to identify new lead generation opportunities.
-Assist in the coordination and execution of marketing projects, multi-channel campaigns, demand generation and enterprise events.
-Execute Account-Based Marketing (ABM), email marketing and social media campaigns.
-Assist in driving Go-To-Market (GTM) strategies and partner engagement.
-Track and report on lead generation activities, providing insights and recommendations for continuous improvements.
-Work closely with the sales and marketing teams to align lead generation strategies with company goals and ongoing campaigns.
Requirements
-Master's degree in Marketing, Business, Communications, or a related field.
-2-3 years of experience in marketing or a related role, preferably within the IT industry.
-Familiarity with contemporary marketing tools and software, including social media platforms, CRM systems, and productivity softwares.
-Proficient in tracking lead generation metrics and reporting.
-Strong communication and interpersonal skills, with a proven ability to build relationships with potential stakeholders.
-Excellent organisational and problem-solving skills.
-Ability to multitask and manage multiple projects simultaneously with strong attention to detail.