- Driving the fast growing business of e-commerce and delivering the overall business for the channel
- Engaging with the Key Customers by building robust business relationship to develop and deliver JBP
- Planning and implementing the 6P Strategy with the customers
- Engaging with Brand and Digital teams to integrate and implement the brand strategies online
- Engaging with the field/ operations team to ensure business deliveries
- Explore Potential business formats and stay on trend on ever evolving trends
- Identifying impactful insights through engagement with platforms and using analytics tools
Functional linkages
- Internal: Brand Managers, Regional Managers, Customer development managers, commercial team, Area Managers, Analysts, eCommerce team, Digital Marketing, etc.
- External: Customers ( all functions), Stockists, Vendors/ 3P Agencies, Marketing agencies, ecommerce agencies
Key Accountabilities (A collection of duties and/or responsibilities assigned) :
Accountability
- Related Activities
- Sales and Shares Targets
- Achieving Customer Level and category-level sales values to deliver the Net Sales planned for the year
- Deliver higher share than offline for all our categories
- Customer Engagement
- Continuous engagement with the customers, driving JBP and T2T engagement with them.
Managing Customer
Claims and processing them in timely manner.
- Executing the 6P Strategy
- Ensuring all the 6P's are implemented as aligned in the quarterly Grids including Promotions, activations, Content, pricing, visibility implementation
- Analytics and Sharing Best Practices
- Sharing of learning's and best practices to build Future ready organization
- Using the Offtakes and results of activations to build a strong CP Learning on what works and what doesn't
- Using tools to identify insights to build long term plans
- Identify new models that are developing in the ecommerce market and share with larger organization
- Promo & Budget Planning
- Planning Customer level spends and ensuring P&L; at customer level is maintained
- Operational efficiencies
- Owning Customer level Commercial business planning(CBP) to ensure