About the role

We are looking for a Group Head – Marketing Automation to lead our CRM and marketing automation practice. The role owns client relationships, lifecycle strategy and delivery quality across a portfolio of accounts and builds and leads a team of Business Managers and Analysts. The person will be the senior point of contact for clients and will help grow the practice through new business, solutioning and capability building.

Key Responsibilities

Strategy and client leadership

- Own the overall CRM and lifecycle marketing strategy for a portfolio of clients, tied to their business goals (retention, repeat purchase, LTV, churn reduction, reactivation).
- Act as the senior stakeholder for client CXOs and marketing heads. Lead quarterly business reviews, strategy roadmaps and annual planning.
- Translate client business problems into lifecycle programmes, journey architecture and measurement frameworks.
- Identify growth opportunities within existing accounts (upsell, cross-sell, new channels and use cases).

Practice and delivery

- Oversee end-to-end delivery of campaigns and journeys across Email, SMS, WhatsApp, Push, In-app and other channels for all accounts in the group.
- Set and govern delivery standards: campaign calendars, QA processes, SLAs and zero-error execution.
- Drive the use of advanced platform capabilities: personalisation, predictive segments, A/B and multivariate testing, AI-led recommendations and automation.
- Own the reporting and insights framework across accounts and make sure performance insights lead to action.





Business development

- Lead pitches, RFP responses, solution design and new client onboarding/implementations.
- Build the practice’s thought leadership: case studies, POVs, playbooks and platform partnerships (CleverTap, MoEngage, WebEngage, SFMC, etc.).
- Contribute to revenue targets, account profitability and resource planning.

People leadership

- Lead, mentor and grow a team of Business Managers, Senior Analysts and Analysts.
- Hire, set goals, conduct performance reviews and build a succession pipeline.
- Run training and certification so the team stays strong across platforms and channels.

What We’re Looking For

- 7-9 years of experience in Marketing Automation, CRM, Lifecycle or Retention Marketing, with at least 3–4 years managing teams and client portfolios.
- Deep hands-on and strategic knowledge of at least two platforms such as CleverTap, MoEngage, WebEngage, Netcore, Braze, Salesforce Marketing Cloud or Adobe Campaign.
- Proven track record of improving retention, engagement or LTV metrics at scale, with clear examples of business impact.
- Robust grasp of customer data, segmentation logic, event tracking, attribution and experimentation. Working knowledge of SQL and BI tools is a plus.
- Experience handling senior client stakeholders and leading pitches and solutioning.
- Experience managing P&L;, account revenue or team utilisation is preferred.
- Excellent communication, presentation (PowerPoint/storytelling) and people management skills.

📌 Group Head - Marketing Automation (Kurla)
🏢 Puretech Digital - A Genesis
📍 Kurla