Company Description Sahir Web Solutions (SWS), established in 2014 as the IT arm of Elvek Technologies, delivers innovative and cost-effective offshoring and IT solutions to global clients. The company specializes in building customized teams across IT and key business domains, helping organizations scale while maintaining quality. Core services include web design and development, digital marketing, mobile app development, and advanced IoT solutions for data collection and intelligence.

Clients rely on SWS for strategic thinking, creativity, and measurable results. The team culture emphasizes integrity, dedication, and a commitment to continuous improvement.

Job SummaryWe are looking for a results-driven Digital Marketing Manager with strong expertise in Performance Marketing to plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads. The ideal candidate will focus on lead generation, conversion optimization, and maximizing return on advertising spend (ROAS) through data-driven strategies.

Key Responsibilities

- Plan, execute, and manage campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop strategies to generate quality leads, drive website traffic, and improve conversions.
- Manage advertising budgets, bidding strategies, audience targeting, and retargeting campaigns.
- Monitor key metrics, including CPL, CPA, CPC, CTR,



conversion rates, and ROAS.
- Optimize campaigns through data analysis, A/B testing, and landing page improvements.
- Set up and monitor conversion tracking using GA4, Google Tag Manager (GTM), and advertising platform tools.
- Collaborate with designers, video editors, and content teams to create effective ad creatives.
- Prepare performance reports, identify improvement opportunities, and implement optimization strategies.
- Stay updated on digital advertising trends, platform updates, and industry best practices.
- Coordinate with the marketing team to achieve business objectives.

Required Skills and Qualifications
- Minimum 5 years of experience in digital marketing, with a strong focus on performance marketing.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Strong understanding of lead generation, paid acquisition, and conversion optimization.
- Experience with GA4, GTM, and conversion tracking.
- Proficiency in campaign budgeting, bidding, audience segmentation, and remarketing.
- Robust analytical, communication, and problem-solving skills.
- Experience in A/B testing, performance reporting, and campaign optimization.
- Good project management and team coordination abilities.

Interested candidates can share their updated CV at [email protected].

📌 Digital Marketer (Chandigarh)
🏢 Sahir Web Solutions
📍 Chandigarh