Company Description ZoopUp is a global Learn & Earn marketplace that connects independent talents and teachers with businesses of all sizes around the world. Operating as an online community, ZoopUp offers learning opportunities, projects, and contests to individuals and organizations seeking meaningful work and collaboration. The platform serves everyone from solo entrepreneurs to large enterprises, enabling versatile, trust-driven partnerships.

By empowering companies, educators, and freelancers to work together in new ways, ZoopUp helps unlock professional growth and long-term potential for all participants.

Role Description The Brand Strategist at ZoopUp will be responsible for shaping and strengthening the company’s brand presence across online and offline channels. This full-time, on-site role in Lucknow includes developing brand strategies, defining positioning and messaging, and ensuring consistent branding across marketing campaigns, product experiences, and communications.

The Brand

Strategist will collaborate with marketing, product, and community teams to translate business goals into clear brand narratives and visual guidelines. Daily activities include conducting market and competitor analysis, refining brand frameworks, preparing brand decks and guidelines, and monitoring brand performance to recommend improvements.



The role also involves supporting campaign planning, ensuring brand alignment in content and design, and contributing to initiatives that enhance awareness and engagement in the Learn & Earn marketplace.

Qualifications

- Candidates should possess strong skills in Brand Strategy and Brand Development to define positioning, value propositions, and long-term brand roadmaps.
- Candidates should possess expertise in Branding and Brand Management to maintain consistency across touchpoints and oversee brand execution in campaigns and assets.
- Candidates should possess excellent Communication skills to craft clear narratives, collaborate with cross-functional teams, and present brand concepts to stakeholders.
- Relevant experience in digital marketing, marketplace or edtech platforms, and community-driven brands is beneficial.
- Ability to conduct market research, analyze consumer insights, and use data to guide brand decisions is preferred.
- Strong collaboration, project management, and organizational skills, with the ability to work on-site in Lucknow on a full-time basis.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is advantageous.

📌 Brand Strategist (Lucknow)
🏢 ZoopUp
📍 Lucknow