Punekar Group is expanding into the cosmetics and beauty sector through Aléxander & Victoria (AnV), an emerging consumer venture focused on building an affordable premium beauty brand for the next generation of Indian consumers.

We are looking for a business-minded creative who combines content creation skills with an understanding of branding, marketing and business management. This role is designed for someone who can turn business ideas and consumer insights into engaging digital content while contributing to the strategic development and growth of an emerging consumer brand.

We are particularly interested in candidates from business management, marketing and related disciplines who actively follow digital trends, enjoy creating content and want to understand how brands are built, marketed and scaled.

This is an opportunity to work at the intersection of content creation, brand strategy, digital marketing and business development, contributing directly to the development of a new consumer venture.

Role Overview

As a Brand & Content Strategy Intern, you will work closely with the team at Punekar Group to develop the digital presence, brand identity and marketing initiatives of Aléxander & Victoria.

The role combines creative execution with strategic thinking and business analysis. You will be involved in creating digital content, researching consumer preferences, developing marketing campaigns, analysing competitors and supporting initiatives that contribute to the brand’s growth.

Beyond content creation, this role offers practical exposure to consumer behaviour, brand positioning, go-to-market planning and the commercial decisions involved in building a consumer business.

We are looking for someone who can think strategically, create compelling content and approach business challenges with an entrepreneurial mindset.

Roles & Responsibilities

- Content Production: Conceptualise, script, shoot and edit engaging reels, short-form videos, carousels, stories and other digital content for Aléxander & Victoria (AnV).
- Creative Storytelling: Develop compelling hooks, narratives, captions and creative concepts that communicate product benefits, beauty trends and lifestyle ideas in formats that resonate with Gen Z audiences.
- Social Media Execution: Plan and publish content, experiment with emerging formats and AI-powered creative tools, and improve content based on reach, watch time, engagement and audience response.
- Brand Positioning & Identity: Help develop and maintain the brand’s visual identity, tone of voice and communication style across social media and other digital touchpoints.
- Market & Competitor Research: Analyse beauty and skincare brands, consumer preferences, industry trends and competitor campaigns to identify opportunities for differentiation and growth.
- Campaigns & Influencer Marketing: Support the development of brand campaigns,



product launch communication and influencer collaborations to strengthen brand awareness and audience engagement.
- Digital Marketing & Paid Campaigns: Assist in planning and executing digital marketing campaigns across relevant platforms, including Instagram and Meta Ads, to increase brand awareness, reach target audiences and support customer acquisition.
- SEO & E-commerce Marketing: Support search engine optimisation (SEO), keyword research, website content optimisation and digital growth initiatives to improve online visibility, attract relevant traffic and support future e-commerce sales.
- Consumer & Market Insights: Research target audiences, purchasing behaviour, customer preferences and emerging market opportunities to support business and marketing decisions.
- Growth & Performance Analysis: Evaluate content and campaign performance using relevant metrics, identify growth opportunities and recommend improvements based on data and consumer feedback.
- Business Strategy & Execution: Contribute to go-to-market planning, marketing initiatives and growth projects, understanding how content and branding support customer acquisition, brand development and broader business objectives.

Candidate Profile

We are looking for individuals who combine creative ability, business acumen, communication skills and a strong bias towards execution.

- Academic Background: Candidates pursuing or holding a degree in Business Management, Business Administration, Marketing, Management Studies, Communications or a related discipline are preferred. MBA and postgraduate management students with demonstrated creative abilities are particularly encouraged to apply.
- Content Creation Experience: Demonstrated interest or experience in creating reels, short-form videos, social media posts, personal-brand content or other digital formats.
- Business & Marketing Understanding: An interest in branding, consumer behaviour, marketing strategy, entrepreneurship and the commercial factors that influence brand growth.
- Communication & Storytelling: Strong communication skills and the ability to explain ideas clearly, develop engaging narratives and write compelling scripts or captions.
- Creative Thinking: An eye for trends, storytelling, visual presentation and the ability to identify why certain content captures attention.
- Digital Fluency: Familiarity with Instagram, short-form video formats, social media trends and the broader creator economy.
- Initiative & Ownership: A proactive approach to work,



willingness to experiment and the ability to take ideas from concept to execution.
- Analytical Mindset: An ability to interpret content performance, research competitors and use consumer insights to improve marketing decisions.
- Interest in Beauty & Lifestyle: An interest in skincare, cosmetics, wellness, consumer brands and Gen Z culture is an advantage.

Tools & Platforms: Familiarity with Canva, CapCut, Instagram, Meta Business Suite, Google Trends, Google Analytics and AI-powered content creation tools will be beneficial. Experience with video editing, on-camera presentation, paid advertising, SEO or e-commerce platforms is an advantage. Who Should Apply?

This is a Founder’s Office role designed for individuals who want to understand how businesses are built, brands are developed and strategic decisions are translated into execution.

The role is suited to business management students, MBA candidates and aspiring entrepreneurs who combine creative thinking with commercial awareness. You should be interested not only in creating content, but also in understanding the business rationale behind marketing decisions, consumer acquisition, brand positioning and growth strategy.

We are looking for individuals who take initiative, think independently, communicate effectively and are comfortable working in a fast-paced entrepreneurial environment where ideas are encouraged and execution matters.

If you aspire to build a career in management, marketing, entrepreneurship or business strategy, this role offers an prospect to develop both creative capabilities and a broader understanding of how a business operates and grows.

What You Will Gain

- Practical exposure to building a consumer brand from the ground up.
- Hands-on experience in social media and digital marketing.
- Exposure to brand positioning, consumer research and marketing strategy.
- Experience in influencer marketing, campaign execution and audience growth.
- Practical understanding of paid campaigns, SEO and e-commerce marketing.
- An understanding of go-to-market planning, business development and consumer acquisition.
- Experience using AI tools and performance analytics in modern marketing workflows.
- The opportunity to work closely with the team at Punekar Group and contribute to real business initiatives.

Compensation

Monthly Stipend: ₹6,000–₹10,000 per month

Application Process

Interested candidates may apply through either of the following channels:

- LinkedIn: Submit your application through the LinkedIn job posting.
- Email: Send your CV along with proof of work to [email protected].

Applicants are encouraged to include relevant work samples, such as reels, social media pages managed, videos created, personal-brand content, design samples, marketing projects or other examples demonstrating their creative and analytical abilities.

📌 Brand & Content Strategy Intern (Pune)
🏢 Punekar Group
📍 Pune