#ARM Worldwide, founded in 2013, is a digital advertising and marketing communications enterprise that designs and executes strategies across earned, paid, and owned media. The company delivers end-to-end solutions that blend creativity, technology, and analytics to drive measurable results for clients. With a team of over 270 strategy experts and creative professionals based in Gurugram and Mumbai, #ARM Worldwide focuses on digital transformation and impactful brand conversations.
The organization partners with leading platforms such as Google, Leadsquared, and Microsoft Advertising to strengthen client outcomes. Its award-winning work for prominent brands in BFSI and entertainment showcases a robust track record and a culture of innovation and excellence.
Role Description
We are looking for a data-driven App Marketing Specialist with hands-on experience in mobile app acquisition, performance marketing and growth within the BFSI category. The ideal candidate should have a strong understanding of app marketing platforms, campaign optimisation, user acquisition, in-app events and conversion tracking,
with the ability to drive quality installs, re-engagement, registrations, KYC completions and other business-critical actions. The candidate will work closely with internal teams, clients, media platforms and analytics partners to develop, execute and optimise app marketing campaigns that deliver measurable business outcomes.
This is a full-time, on-site role based in Gurugram.
Job Skills
- At least 3-6 years of experience working in client handling or brand strategy role preferably in a digital marketing agency
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices