About Pine Labs

Pine Labs is a leading fintech company building technology-led solutions across payments, commerce and financial services. We work closely with businesses to simplify payments, enhance customer experiences and unlock new growth opportunities.

About the Role

We are looking for an Assistant Manager / Manager – Product Marketing (GTM & Brand) to support and execute product marketing initiatives for the Indian market.

The role involves working closely with Product, Sales, Business and Marketing teams to understand customer needs, develop product positioning and messaging, and execute go-to-market plans for new products and features.

The ideal candidate will have hands-on experience in product marketing, GTM execution, market research and campaign management, with strong communication skills and the ability to translate complex fintech solutions into explicit customer value propositions.

Key Responsibilities

1. Product Marketing & GTM

- Support the development and execution of go-to-market strategies for new products, features and solutions in India.
- Work with Product and Business teams to understand product features, customer needs and business objectives.
- Coordinate product launches, including campaign planning, communication, channel execution and launch readiness.
- Track product adoption and campaign performance, identifying opportunities for improvement.

2. Market & Customer Research

- Conduct market, customer and competitor research to identify trends, customer pain points and growth opportunities.
- Assist in developing customer personas, use cases and product-specific messaging.

3. Sales Enablement





- Work with Sales and Business teams to strengthen product communication and sales effectiveness.
- Create sales collateral, including pitch decks, product presentations, one-pagers, FAQs, case studies and competitor comparison documents.

4. Brand & Product Storytelling

- Develop compelling product narratives and marketing communication for Pine Labs' products and solutions.
- Collaborate with Brand, Content, PR and Creative teams to execute product-led campaigns.

5. Cross-functional Collaboration

- Coordinate with Product, Sales, Business, Brand, Content, PR and other internal stakeholders.
- Manage timelines and deliverables for product launches and GTM initiatives.
- Work with external agencies and partners to execute campaigns and marketing activities.

What We're Looking For

- 3–5 years of experience in Product Marketing, GTM Marketing, Brand Marketing or a related function.
- Experience in fintech, payments, banking, SaaS, commerce technology or B2B technology is preferred.
- Hands-on experience in executing product launches and GTM initiatives in the Indian market.
- Strong written and verbal communication skills, with the ability to simplify complex products.
- Good project management, stakeholder coordination and execution skills.
- Comfortable managing multiple projects and working in a fast-paced environment.

What Success Looks Like

- Timely and effective execution of product launches and GTM plans.
- Clear and differentiated product positioning and messaging.
- Improved sales readiness through relevant collateral and product communication.
- Strong coordination across Product, Sales and Marketing teams.
- Measurable improvements in campaign performance, product awareness and adoption.

📌 AM/Manager - Product Marketing (Bengaluru)
🏢 Pine Labs
📍 Bengaluru