Key Responsibilities Search Engine Optimization (SEO)

- Plan and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and competitor analysis.
- Monitor website performance and improve organic rankings.
- Optimise website content for search engines and user experience.

Social Media Marketing (SMM & SMO)

- Create and manage campaigns across Facebook, Instagram, LinkedIn, YouTube, and Google.
- Develop social media strategies to increase engagement and brand awareness.
- Manage paid advertising campaigns and optimise ROI.
- Analyse campaign performance and prepare monthly reports.

Content Marketing

- Coordinate with designers and content creators to develop engaging marketing materials.
- Ensure all content aligns with brand guidelines and marketing objectives.

Website Management

- Possess a basic understanding of website development and CMS platforms such as WordPress.
- Coordinate with developers for website updates, landing pages, and technical improvements.
- Monitor website performance, user experience, and conversion optimisation.

Analytics & Performance

- Track KPIs using Google Analytics, Search Console, Meta Business Suite, and other marketing tools.




- Generate performance reports and recommend improvements based on data insights.
- Stay updated with the latest digital marketing trends and algorithm changes.

Required Skills :

- Strong knowledge of SEO (On-page, Off-page, and Technical SEO)
- Expertise in Social Media Marketing (Meta Ads, LinkedIn Ads, Google Ads)
- Experience with Social Media Optimization (SMO)
- Content planning and content marketing strategies
- Basic knowledge of HTML, CSS, WordPress, and website management
- Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and Google Ads
- Strong analytical, communication, and project management skills

Qualifications

- Bachelor's degree in Marketing, Business, IT, or a related field.
- 3-6 years of experience in digital marketing.
- Relevant certifications in Google Ads, Google Analytics, Meta Blueprint, or SEO are preferred.

Preferred Qualities

- Creative thinker with a data-driven mindset.
- Ability to manage multiple campaigns simultaneously.
- Robust leadership and team coordination skills.
- Excellent problem-solving and decision-making abilities.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Jalandhar)
🏢 Arena Animation Jalandhar
📍 Jalandhar