Digital Marketing Executive Location: Gift City, Gandhinagar Experience: 2-3 Years About Kody Technolab Limited Kody Technolab Limited is a publicly listed DeepTech company specializing in Robotics, Artificial Intelligence (AI), and Digital Engineering. We develop intelligent robotic solutions and AI-powered platforms that help businesses automate operations, improve efficiency, and drive innovation. With operations across India and the GCC, we are committed to building human-centric technology that solves real-world challenges and shapes the future of intelligent automation. Job Responsibilities SEO Strategy & Execution - Develop and execute effective SEO strategies to improve website visibility, organic traffic, and search engine rankings. - Conduct keyword research, competitor analysis, and content gap analysis. - Collaborate with content teams to create and optimize SEO-friendly content for websites, blogs, landing pages, and social media. - Manage on-page SEO activities, including metadata optimization, internal linking, schema markup, and content optimization. - Execute off-page SEO initiatives such as backlink acquisition, outreach campaigns, directory submissions, and brand mentions. - Perform technical SEO audits and work closely with developers to resolve website issues. - Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools. - Track keyword rankings, traffic trends, crawl errors, and indexing issues. - Stay updated with search engine algorithm updates and emerging SEO trends. - Prepare and present regular SEO performance reports and recommendations to management. AI Visibility & GEO (Generative Engine Optimization) - Develop and implement AI Visibility and Generative Engine Optimization (GEO)



strategies to improve brand presence across AI-powered search platforms such as ChatGPT, Gemini, Perplexity, and other AI assistants. - Monitor and optimize brand mentions, citations, and content discoverability within AI-generated responses. - Create and optimize content structures that improve visibility in AI search results and large language model (LLM) outputs. - Identify opportunities to increase authority through digital PR, entity optimization, structured data, and knowledge graph signals. - Track AI search performance, brand visibility, and emerging trends in AI-driven search and answer engines. - Collaborate with content, development, and marketing teams to ensure websites and content assets follow GEO and AI search best practices. Required Skills & Qualifications - 2-3 years of hands-on SEO experience with a proven track record of improving organic traffic and keyword rankings. - Solid knowledge of on-page, off-page, and technical SEO. - Experience with keyword research, backlink building, content optimization, and SEO audits. - Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools. - Understanding of AI Search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). - Knowledge of schema markup, entity SEO, semantic search, and content structuring for AI discoverability. - Basic knowledge of HTML, CSS, and website structures. - Strong analytical, communication, and teamwork skills. Preferred Qualifications - MBA, Bachelor's Degree in Engineering, Marketing, Computer Science, or a related field. - SEO certifications from recognized institutions are a plus. - Experience working with IT Services, AI, Robotics, SaaS, or Technology companies is preferred. Pay: ₹10,210.58 - ₹33,815.58 per month Work Location: In person

📌 Digital Marketing Executive (Gandhinagar)
🏢 Kody Technolab
📍 Gandhinagar