About The Neu Wave

The Neu Wave is a premium slow-fashion brand creating handcrafted, embroidered pieces for customers across the US, UK, Europe, Australia, and beyond.

Every product is made with exceptional craftsmanship, and we're building a global brand—not just selling clothes.

We're looking for a growth-focused marketer who understands that great marketing is measured by profitable sales, not vanity metrics.

The Opportunity

This is not a typical social media job.

You'll own the complete growth marketing function—from paid advertising and content strategy to customer acquisition and conversion optimization.

If you enjoy solving growth challenges, analyzing data, creating content that converts, and scaling premium brands, we'd love to meet you.

What You'll OwnPerformance Marketing

You'll be responsible for planning, launching, and optimizing campaigns across:

- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Google Ads (basic knowledge required)

Your responsibilities include:

- Building profitable customer acquisition campaigns
- Managing advertising budgets responsibly
- Improving ROAS while controlling CAC
- Scaling winning campaigns using data
- Audience research & targeting
- Creative testing (A/B Testing)
- Retargeting campaigns
- Meta Pixel & Conversion API
- Funnel optimization
- Daily campaign monitoring and reporting

What Matters Most

We're not looking for someone who simply spends ad budgets.

We're looking for someone who understands:

- How to generate profitable sales
- How to increase ROAS consistently
- When not to spend money
- How to reduce wasted ad spend
- How to scale campaigns without sacrificing profitability

We value commercial thinking over vanity metrics.

Social Media & Content

You'll manage our presence across:

- Instagram
- Facebook
- TikTok
- Pinterest (Bonus)





Responsibilities include:

- Monthly content planning
- Content calendar management
- Daily posting
- Caption writing
- Community management
- Trend research
- Competitor analysis
- Performance reporting

Content Creation

Fashion is visual - and storytelling is everything.

You'll create engaging short-form content around:

- Behind-the-scenes
- Hand embroidery process
- Product making
- Packaging
- Team & office culture
- Styling videos
- Product showcases
- Trend-based Reels
- TikTok videos

You'll edit content using:

- CapCut
- Canva
- Premiere Pro (Bonus)

You'll also repurpose one shoot into multiple high-performing content formats.

- Professional campaign shoots and model shoots are handled externally. Your focus will be maximizing everyday brand content._

Shopify & E-commerce

You'll work closely with our website to improve conversions by:

- Updating Shopify content
- Improving product pages
- Suggesting landing page improvements
- Increasing website conversion rates
- Improving customer journey
- Coordinating influencer collaborations

International Fashion Marketing

Since most of our customers are international, you should understand:

- Premium fashion branding
- Luxury consumer behaviour
- Creative storytelling
- Seasonal campaign planning
- International audience targeting
- Customer acquisition & retention
- Performance-driven brand building

Reporting & Analytics

Every week,



you'll track and present insights on:

- Revenue
- ROAS
- CAC
- CTR
- CPC
- CPM
- CPA
- Conversion Rate
- Website Traffic
- Add-to-Cart
- Checkout Initiated
- Best-performing campaigns
- Winning creatives
- Growth opportunities
- Next week's action plan

Skills We're Looking For

- Meta Ads Manager
- Facebook & Instagram Ads
- TikTok Marketing
- Basic Google Ads
- Shopify
- Canva
- CapCut
- ChatGPT & AI tools
- GA4 (Basic)
- Copywriting
- Fashion content creation
- Robust communication skills
- Analytical thinking
- Creative problem-solving

You'll Stand Out If You...

- Think like a business owner
- Take ownership without being asked
- Love analysing numbers as much as creating content
- Understand that revenue matters more than likes
- Make decisions backed by data
- Enjoy experimenting and learning
- Want to help build an international fashion brand from the ground up

Bonus Skills

- Influencer Marketing
- Pinterest Marketing
- SEO Basics
- Fashion Photography
- AI-powered content creation
- Experience with international D2C fashion brands

Growth Path

This isn't just another marketing job.

Top performers will have the opportunity to grow into a Marketing Manager role with:

- Higher ownership
- Performance-based incentives
- Leadership opportunities
- Responsibility for marketing strategy
- Opportunity to build and lead a marketing team

How to Apply

Please share:

- Your Resume
- Portfolio (if available)
- Links to Instagram, TikTok, or Facebook accounts you've managed
- Meta Ads campaign results or case studies (if available)
- Google Ads experience (if any)
- 2-3 Reels or short-form videos you've edited

If you love fashion, enjoy solving growth challenges, and want to build a globally recogni

📌 Growth Marketing Executive (Performance Marketing + Social Media + Content) (South Delhi)
🏢 The Neu Wave
📍 South Delhi