Performance Marketing Specialist (Gurugram)

Performance Marketing Specialist (Gurugram)

20 Oct
|
International School Of Design
|
Gurugram

20 Oct

International School Of Design

Gurugram

Role Overview

Hands-on execution of Meta/Google Ads campaigns to generate 5K+ student leads/month

(11th/12th graders, graduates targeting design/hospitality). Own daily optimization for CPA while

scaling ROAS. Report daily insights to drive the admissions and franchise funnel.

Key Responsibilities

- Plan, launch, and optimize paid campaigns on Meta Ads Manager, Google Ads

(search/display/UAC), focusing on lead gen ROI.

- Conduct daily monitoring: A/B test creatives/audiences, adjust bids, refine targeting

using GA4 insights for Hindi/English campaigns.

- Analyze KPIs (CPA, CTR, ROAS), track budget spend, and deliver actionable weekly

reports with optimization recs to admissions/content teams.

- Perform market research on design education trends/competitors; collaborate on ad

copy, visuals aligned with INSD brand.

- Manage ad platforms/tools, coordinate stakeholders, and iterate strategies to hit

aggressive lead targets (60-70/day).

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Gurugram)
🏢 International School Of Design
📍 Gurugram

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