Full job description

Paid Media Strategy & Execution :

- Plan, manage, and optimize paid campaigns across Google Ads (Search, Display, YouTube) , Meta (Facebook, Instagram) , and other relevant platforms.
- Define campaign objectives, target audiences, bidding strategies, and budgets.
- Conduct A/B testing of ad creatives, copy, and landing pages to improve CTR and conversion rates.
- Utilize Dynamic Search Ads, Performance Max, and Remarketing strategies effectively in UK & US markets.

Analytics & Performance Tracking :

- Set up and maintain tracking using Google Analytics (GA4) , Tag Manager , UTM parameters , and Conversion APIs .
- Analyze campaign performance, ROI, and CPA using Google Data Studio, Looker Studio, or Excel dashboards .
- Implement and manage attribution models to assess performance across channels and devices.
- Continuously monitor KPIs such as ROAS, CAC, LTV, CPL, CTR , and bounce rates .

Budget & ROI Management :

- Own and manage digital advertising budgets across all paid media channels.
- Forecast, plan, and report on spend and performance, ensuring productive allocation of resources.
- Identify scaling opportunities while maintaining positive unit economics.

AI Tools & Automation :

- Use AI tools like ChatGPT, Jasper, AdCreative.ai, Copy.ai, and Ocoya for ad copy, creatives, and audience insights.




- Leverage automation platforms (e.g., Zapier , Make , Google Ads Scripts ) for routine reporting and optimization.
- Stay ahead of AI-driven ad platforms and tools (e.g., Meta’s Advantage+ , Google Performance Max ).

Funnel Optimization & CRO :

- Implement full-funnel tracking to identify bottlenecks and improve customer journey flow.
- Conduct post-click analysis and suggest improvements for conversion paths.

Market Research & Audience Insights :

- Perform competitor analysis and audience research using tools like SimilarWeb , SEMrush , or Facebook Ads Library .
- Identify new audience segments, keywords, interests, and lookalike audiences.
- Understand customer intent and behavior across platforms to inform targeting and messaging.

Collaboration & Reporting :

- Work closely with the content, creative, SEO, and product teams to align campaign messaging and assets.
- Deliver regular performance reports, insights, and recommendations to stakeholders.
- Contribute to marketing strategy meetings with data-backed performance insights.

Pay: 5 lac to 7 Lac

Benefits :

- Work from office

Experience :

- Google Ads: 1 year (preferred)

Work Location: in person

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits :

- Paid sick time

Work Location: In person

📌 Marketing Executive (Hyderabad)
🏢 Hr Genie
📍 Hyderabad