22Yards is a fast-growing sports-tech company operating premium cricket venues across multiple cities. We are building the future of community sports through technology, infrastructure, tournaments, coaching and digital experiences.
Responsibilities :
- Plan, execute and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads campaigns when required.
- Improve CPL and ROAS.
- Build audience, retargeting and lookalike campaigns.
- Coordinate with designers for creatives.
- Prepare weekly campaign reports.
- Implement WhatsApp automation for lead nurturing.
- Configure Instagram and Facebook automated responses.
- Integrate Meta Lead Forms with CRM and WhatsApp.
- Continuously optimize conversion funnels.
Requirements :
- 3-5 years in Performance Marketing.
- Strong Meta Ads expertise.
- Knowledge of Google Ads.
- Lead generation experience.
- Understanding of Meta Pixel, Conversion API and event tracking.
- Experience with WhatsApp Business automation and CRM integrations.
- Analytical mindset.
Preferred Skills
- GA4
- Google Tag Manager
- Looker Studio
- Zapier/Make
- Startup or sports industry experience
What We Offer
- High ownership
- Career growth
- Fast-paced startup setting
Pay: ₹40,000.00 - ₹50,000.00 per month
Application Question(s):
- . How many years of hands-on experience do you have managing Meta (Facebook & Instagram) Ads?
1. Less than 2 years
1. 2-4 years
2. 4-6 years
3. 6+ years
- 1. What is the highest monthly Meta Ads budget you have personally managed?
- Less than ₹1 lakh
1. ₹1-5 lakhs
2. ₹5-10 lakhs
3. Above ₹10 lakhs
- 1. Which of the following have you personally implemented? (Select all that apply)
- Meta Ads
1. Google Ads
2. Meta Pixel & Conversion API
3. WhatsApp Automation
4. CRM Integration
5. Instagram/Facebook Auto Replies
- 1. Briefly describe your best-performing campaign, including the objective, budget, and results (CPL/ROAS).
6. 1. Please share your LinkedIn profile and a portfolio, case study, or screenshots of campaigns you have personally managed. Applications without this information will not be considered.