We are looking for a data-driven and results-oriented Digital Marketing Specialist specializing in Meta Ads (Facebook & Instagram) and Google Ads . In this role, you will be responsible for planning, executing, optimizing, and scaling paid acquisition campaigns to drive measurable revenue, conversions, and Brand awareness.

Key ResponsibilitiesStrategy & Campaign Execution

- Design, build, and manage high-converting campaigns across Meta (Facebook, Instagram) and Google Search, Display, Shopping, and Performance Max (PMax).
- Conduct thorough audience research, keyword strategy planning, and competitor analysis.
- Formulate full-funnel strategies (Top of Funnel awareness to Bottom of Funnel retargeting).

Optimization & Budget Allocation

- Monitor daily spend, performance metrics, and bid strategies to maximize Return on Ad Spend (ROAS) and minimize Cost Per Acquisition (CPA).
- Perform continuous A/B testing on ad creatives, copy, landing pages, and audience targeting.
- Dynamically reallocate budgets across platforms based on real-time campaign performance.

Creative Strategy & Messaging

- Collaborate with graphic designers, copywriters, and video editors to create high-performing ad assets (videos, carousels, banners).
- Write persuasive, click-worthy ad copy tailored to specific buyer personas.

Analytics & Tracking

- Ensure accurate conversion tracking setup (Meta Pixel,



Google Tag Manager, GA4, Conversion API/CAPI).
- Analyze complex data sets to identify trends, opportunities, and optimization bottlenecks.
- Prepare transparent weekly/monthly performance reports detailing KPIs, key insights, and actionable growth recommendations.

Required Qualifications & Skills

- Experience : 2 to 5 years of hands-on experience running Meta Ads and Google Ads with proven ROAS results.

- Technical Mastery :

- Advanced knowledge of Meta Ads Manager (Custom Audiences, Lookalikes, CAPI, Dynamic Ads).

- Strong knowledge of Google Ads (Search, Display, Performance Max, YouTube, Merchant Center).

- Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM) .

- Analytical Mindset : Ability to translate complex raw data into actionable growth strategies.

- Copywriting Skills : Strong command of direct-response ad copy principles.

- Certifications (preferred) : Meta Certified Digital Marketing Associate/Professional or Google Ads Certified.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
- Click-Through Rate (CTR) and Conversion Rate (CVR)
- Customer Lifetime Value (LTV) relative to CAC

Pay: ₹15,068.27 - ₹40,965.94 per month

Work Location: In person

📌 Digital Marketing Specialist - Meta & Google Ads (Bhawani)
🏢 Webrock Media
📍 Bhawani