Platform : TurfIT - AvenEngage Sports Ecosystem Position : Field Sales Executive - Turf Acquisition & Business Development Location : Mumbai - Malad West Employment Type : Full-Time / Field Sales

TurfIT is a sports venue discovery and booking platform designed to connect players, teams and sports enthusiasts with nearby turfs and sports facilities.

TurfIT is part of the AvenEngage sports technology ecosystem , integrated with platforms such as ScoreIT , enabling players to move from venue discovery and booking to playing, scoring, statistics and digital sports engagement.

Role Overview

We are looking for an energetic and target-driven Field Sales Executive who will be responsible for identifying, approaching and onboarding turf owners and sports facility operators onto the TurfIT platform.

This is primarily a field-based role involving regular visits to cricket turfs, football turfs, pickleball courts, box cricket facilities and other sports venues across assigned areas.

Key Responsibilities

1. Turf Identification & Market Mapping

- Identify all sports turfs and bookable sports facilities within the assigned territory.
- Create and maintain an accurate database of turf owners, managers and decision-makers.
- Map territories area-by-area to achieve maximum TurfIT coverage.
- Identify newly opened turfs and sports facilities.

2. Turf Owner Acquisition

- Visit turf owners and demonstrate the TurfIT platform.
- Explain the benefits of listing and managing their venue through TurfIT.
- Communicate TurfIT's value proposition, including online discovery, bookings, promotions and ScoreIT integration .
- Convert qualified turf owners into registered TurfIT partners.
- Assist owners in completing the onboarding process.

3. Turf Listing & Onboarding





Collect and verify information including:

- Turf/facility name and address
- Google Maps location
- Owner/manager contact information
- Sports available
- Turf photographs
- Pricing and slot timings
- Operating hours
- Amenities
- Booking and cancellation policies
- Payment information, where applicable

Ensure listings are complete, accurate and ready for customers.

4. Product Demonstration

Demonstrate TurfIT features including:

- Turf discovery
- Slot availability
- Online booking
- Booking management
- Owner dashboard
- Promotions and offers
- Featured Listings
- ScoreIT integration
- Business analytics and other premium features

5. Subscription & Revenue Generation

- Introduce TurfIT's Free, Pro and Business plans where applicable.
- Convert eligible free listings into paid subscriptions.
- Promote Featured Listings and promotional packages.
- Achieve monthly acquisition, activation and revenue targets.
- Identify opportunities to cross-sell other AvenEngage solutions.

6. Relationship Management

The job does not end after onboarding .

The Field Sales Executive will maintain regular contact with turf owners to:

- Ensure their listings remain updated.
- Encourage them to maintain slot availability.
- Resolve basic operational concerns.
- Help improve bookings through TurfIT.
- Introduce new TurfIT features.
- Encourage subscription renewals.
- Collect owner feedback for the product team.





7. Local Player & Community Development

Where required, support TurfIT's local market development by connecting with:

- Cricket and football teams
- Sports clubs
- Academies
- Tournament organizers
- Corporate sports teams
- Schools and colleges
- Local sports communities

Help create awareness of TurfIT within the assigned territory.

Suggested Performance Targets

Performance may be measured through: New Turfs Identified Turf Owner Meetings Conducted New Turfs Registered Active Turf Listings Paid Subscription Conversions Featured Listing Sales Bookings Generated Owner Retention & Renewals

An example monthly target could be:

- 80-100 turf owner visits
- 30-40 qualified demonstrations
- 15-25 new turf onboardings
- 90%+ listing completion
- Defined paid subscription conversion target

Targets may vary depending on territory and market maturity.

Territory Model

Each Field Sales Executive may be assigned a specific geographical cluster, for example: Goregaon - Malad - Kandivali

or

Andheri - Jogeshwari - Vile Parle

The objective is to achieve deep market penetration within each territory before expanding into additional locations.

- 1-3 years of experience in Field Sales, Business Development, Merchant Acquisition or B2B Sales preferred.
- Experience dealing with local businesses, sports venues, restaurants, merchants or SMEs will be an advantage.
- Solid communication and negotiation skills.
- Comfortable meeting business owners personally.
- Target-oriented and self-motivated.
- Good knowledge of local Mumbai areas.
- Interest or involvement in cricket, football, pickleball or other sports will be an advantage.
- Should be comfortable tr

📌 Senior Field Sales Executive (Mumbai)
🏢 shriya innovative solutions
📍 Mumbai