Social Media Strategist (Government Project)

Company : Expression 360 Services Private Limited

Project : Gujarat Livelihood Promotion Company (GLPC) - Government of Gujarat Project

Experience : 4-5+ Years

Job Type : Full-Time

About the Role

Expression 360 Services Private Limited is looking for a highly creative, strategic, and experienced Social Media Strategist for an ongoing Government Project with Gujarat Livelihood Promotion Company (GLPC) .

Key ResponsibilitiesSocial Media Strategy

- Develop and execute social media strategies for Government campaigns.
- Manage Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant digital platforms.
- Prepare monthly content calendars and campaign plans.
- Plan paid and organic campaigns to maximize reach and engagement.
- Monitor campaign performance and generate analytical reports.

Campaign Planning & Execution

Should have practical knowledge of:

- Hoardings
- Roadside Banners
- Pole Kiosks
- Standees
- Posters
- Night Glow / Backlit Banners
- Leaflets
- Pamphlets
- Brochures
- Booklets
- Newspaper Advertisements
- Digital Displays
- Event Branding
- Exhibition & Fair Branding
- Government Awareness Campaign Materials
- Presentation Decks (PowerPoint/PDF)

Event & Government Campaign Management

- Plan branding requirements for meetings, conferences, exhibitions, fairs, workshops, public awareness drives, and Government events.
- Coordinate with the Graphic Designer and guide the creative team regarding campaign requirements.
- Ensure all creatives, branding materials, and promotional assets are delivered within strict deadlines.




- Handle last-minute campaign changes and take quick decisions during urgent situations.

Required Skills :

- Excellent strategic thinking and planning abilities.
- Strong understanding of branding, advertising, and integrated marketing communication.
- Creative mindset with excellent visual sense.
- Strong leadership and team coordination skills.
- Ability to multitask and work under tight deadlines.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.

Technical Skills

- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Facebook
- Instagram
- LinkedIn
- X (Twitter)
- YouTube
- Microsoft PowerPoint
- Microsoft Excel
- Canva (basic knowledge)
- AI Tools such as ChatGPT, Gemini, Claude AI, etc.

Preferred Qualifications

- Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Communications, Advertising, Journalism, or a related discipline.
- Minimum 4-5 years of relevant experience.
- Prior experience handling Government or PSU communication projects will be highly preferred.
- Experience in advertising, branding, media planning, or digital marketing agencies will be an added advantage.

Why Join Us?

- Opportunity to work on prestigious Government communication projects.
- Exposure to large-scale branding and public awareness campaigns.
- Collaborative and creative work setting.
- Long-term growth opportunities with diverse campaign experience.

Pay: ₹30,000.00 - ₹65,000.00 per month

Education :

- Bachelor's (required)

Experience :

- Social media strategy: 5 years (required)

Work Location: In person

📌 Social Media Strategist(5+years of Exp Gandhinagar)
🏢 Expression360
📍 Gandhinagar