JOB PURPOSE

The Digital Marketing Executive will be responsible for planning, executing and optimizing digital marketing initiatives that strengthen the organization's brand presence, generate qualified leads and support business growth across digital and offline platforms. The role will manage digital campaigns, social media, website content, graphic design, marketing collateral, branding activities, digital analytics and vendor coordination while ensuring all marketing communications align with the company's business objectives, brand standards and customer engagement goals.

CANDIDATE PROFILE

- Educational Qualification _
- Bachelor's Degree in Marketing, Graphic Design, Mass Communication, Business Administration or any related discipline.
- Professional Certification in Digital Marketing, Google Ads, Google Analytics or Meta Advertising - Preferred.
- Additional certifications in SEO, Content Marketing, Graphic Design or Marketing Automation will be an added advantage.
- Experience _
- 2-4 years of relevant experience in Digital Marketing, Social Media Marketing or Brand Marketing.
- Hands-on experience in SEO, SEM, Google Ads, Meta Ads, content marketing and social media management.
- Experience in website content management, graphic design and development of marketing collateral.
- Experience in campaign performance analysis and digital marketing reporting.
- Experience in Retail, Shopping Mall, Hospitality or other consumer-facing industries will be an added advantage.
- Experience in creating marketing content in both English and Malayalam is preferred.

TECHNICAL COMPETENCIES

- Digital Marketing _
- Digital marketing strategy development and execution
- Google Ads campaign management
- Meta Ads campaign management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)




- Display advertising and remarketing campaigns
- Lead generation and conversion optimization
- Budget monitoring and campaign optimization
- AI-assisted digital marketing and automation tools
- Social Media Management _
- Social media content planning and scheduling
- Content calendar development
- Audience engagement and community management
- Performance monitoring and analytics
- Trend identification and content ideation
- Social media advertising
- Influencer and promotional campaign coordination
- Website & Content Management _
- Website content updates
- Landing page development support
- Website banner creation
- SEO content optimization
- Blog and article development
- Marketing copywriting
- Content creation in English and Malayalam
- Creative Design & Branding _
- Social media creatives
- Digital advertisements
- Reels, stories and promotional visuals
- Brochure and flyer design
- Posters, banners and standees
- Corporate branding materials
- Brand identity and visual consistency
- Adaptation of creatives across digital and print platforms
- Marketing Analytics & Reporting _
- Google Analytics (GA4)
- Campaign performance analysis
- ROI measurement
- Website traffic analysis
- Conversion tracking
- KPI reporting
- Dashboard preparation
- Marketing performance reporting
- Marketing Coordination _
- Cross-functional campaign coordination
- Marketing calendar execution




- Event and promotional activity support
- Internal stakeholder communication
- Campaign documentation
- Marketing project coordination
- Vendor & Agency Coordination _
- Coordination with advertising agencies
- Printing vendor management
- Creative agency coordination
- Vendor quotation management
- Marketing procurement coordination
- Vendor performance monitoring
- Campaign execution support
- Software Skills _
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign (or Affinity Suite)
- Meta Business Suite
- Social media scheduling tools
- CRM software
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- AI tools for content creation and productivity (ChatGPT, Gemini, Canva AI, Adobe Firefly or similar)
- Required Competencies _
- Strong digital marketing knowledge
- Excellent analytical and data interpretation skills
- Creative thinking and visual design ability
- Strong written and verbal communication skills
- Excellent copywriting and content development skills
- Robust organizational and project management skills
- Ability to manage multiple campaigns simultaneously
- Attention to detail and brand consistency
- Strong problem-solving and decision-making skills
- Ability to work independently and collaboratively
- Effective stakeholder and vendor management
- Time management and prioritization skills
- Preferred Skills _
- Hands-on experience with Google Ads and Meta Ads optimization
- Strong SEO and keyword research capabilities
- Experience in bilingual content creation (English & Malayalam)
- Graphic design experience for both digital and print media
- Knowle

📌 Digital Marketing Executive (Kollam)
🏢 Prasanthi Holdings
📍 Kollam