Job Description - Sales Head

Company : AMAR INDUSTRIES (AGRIGATTE FARM EQUIPMENTS) Location : Hapur, Uttar Pradesh Industry : Agricultural Machinery Manufacturing

Position

Sales Head - Agricultural Machinery

About the Company

AMAR INDUSTRIES is a fast-growing manufacturer of agricultural machinery under the AGRIGATTE brand. We manufacture a wide range of high-quality farm implements including:

- Rotavators (Heavy Duty & Standard Series)
- Laser Land Levelers
- Rotary Harrows
- Cultivators
- Seed Drills
- Reversible Ploughs
- Super Seeders
- Weeders
- Other tractor-mounted agricultural implements

We are on a mission to build one of India's most trusted agricultural machinery brands by delivering superior quality products, competitive pricing, fast service, and a strong nationwide dealer network.

Role Summary

We are looking for a dynamic and result-oriented Sales Head to lead our sales organization, develop a high-performing dealer network, build and mentor the sales team, and drive aggressive business growth across India.

Key ResponsibilitiesSales Leadership

- Develop and execute the company's sales strategy for all AGRIGATTE products.
- Achieve monthly, quarterly, and annual sales targets across product categories.
- Lead and manage the complete sales organization.
- Build a performance-driven and target-oriented sales culture.

Dealer Network Development

- Appoint new dealers and distributors across India for AGRIGATTE products.
- Strengthen relationships with existing dealers and improve secondary sales.
- Increase dealer productivity and ensure proper product placement.
- Develop expansion strategies for new territories and under-penetrated markets.

Team Management

- Recruit, train,



and mentor Sales Managers and Sales Executives.
- Conduct regular sales meetings and performance reviews.
- Set KPIs and monitor team performance across regions.
- Build a disciplined reporting and field execution culture.

Business Development

- Identify new business opportunities in agricultural machinery segment.
- Develop strategic partnerships with dealers, OEMs, and institutional buyers.
- Monitor market trends, crop patterns, and competitor activities.
- Recommend new product requirements based on market demand.

Sales Operations

- Develop structured sales processes and SOPs.
- Monitor order booking, dispatch coordination, and payment collections.
- Ensure CRM discipline and accurate MIS reporting.
- Improve sales forecasting and demand planning accuracy.

Marketing Coordination

- Work closely with the marketing team for lead generation and branding.
- Support agricultural exhibitions, dealer meets, and field demonstrations.
- Drive conversion of digital and offline marketing leads.
- Strengthen AGRIGATTE brand visibility in rural and semi-urban markets.

Key Performance Indicators (KPIs)

- Annual Sales Achievement (Product-wise targets)
- Dealer Appointments & Activation
- Active Dealer Growth
- Secondary Sales Growth
- Sales Team Productivity
- Collection Efficiency
- Market Expansion (New Districts/States)




- Customer Satisfaction & Dealer Feedback
- Team Retention & Performance
- Monthly Reporting Discipline

Required Skills :

- Strong Leadership & Team Building
- Dealer Network Development (Agri Machinery Preferred)
- Strategic Sales Planning
- Negotiation & Closing Skills
- Sales Forecasting & Demand Planning
- CRM & MIS Reporting
- Business Development in Rural Markets
- Excellent Communication & Field Execution Skills

Preferred Industry

- Agricultural Machinery
- Farm Equipment
- Tractor Implements Manufacturing
- Tractor OEM Sales Network
- Seeds / Fertilizers / Agro Chemicals
- Automotive / Rural Dealer Networks

Qualification

MBA (Marketing) / Graduate

Experience

- 10-15 years in Sales & Business Development
- Minimum 5 years in a leadership role
- Proven experience in dealer/distributor network expansion
- Experience in managing multi-state sales teams

Compensation

Salary : ₹60,000 - ₹80,000 per month (Based on experience and capability)

Performance Incentives

- Attractive Monthly Incentive
- Annual Performance Bonus
- Leadership Growth Opportunity

What We Offer

- Opportunity to build a national agricultural machinery brand.
- Direct reporting to the Directors.
- Freedom to build and lead your own sales team.
- Performance-based growth opportunities.
- Long-term leadership role in a rapidly expanding organization.

Location

Hapur, Uttar Pradesh

Extensive travel across India is required.

WhatsApp : +91 (phone hidden)

Join AGRIGATTE and help build one of India's fastest-growing agricultural machinery brands.

Pay: ₹750,000.00 - ₹960,000.00 per year

Work Location: In person

📌 Sales Head (Hapur)
🏢 AGRIGATE FARM EQUIPMENTS
📍 Hapur