The Marketing Director will lead a high-performing marketing team, collaborate with cross-functional stakeholders, and use data-driven insights to optimize marketing performance and achieve business objectives.

Key ResponsibilitiesStrategic Leadership

- Develop and execute comprehensive marketing strategies aligned with business goals and revenue targets.
- Own annual and quarterly marketing plans, budgets, and performance metrics.
- Identify growth opportunities, market trends, and competitive insights to inform strategy.
- Collaborate closely with leadership on go-to-market initiatives and company positioning.

Demand Generation & Growth

- Build and optimize full-funnel marketing programs to increase conversions and customer lifetime value.
- Monitor marketing ROI and continuously improve campaign effectiveness.

Brand & Communications

- Develop and strengthen the company's brand identity and messaging.
- Oversee content strategy, public relations, social media, and thought leadership initiatives.
- Ensure consistency across all customer-facing communications and marketing materials.

Team Management

- Lead, mentor, and develop a team of marketing managers, specialists, designers, and external agencies.
- Establish explicit KPIs and performance expectations.
- Foster a culture of innovation, collaboration, and accountability.

Analytics & Reporting

- Track and report on key marketing metrics including CAC, ROAS, CPL, MQLs, pipeline contribution, conversion rates, and revenue impact.
- Utilize analytics platforms and CRM data to make informed decisions.
- Present performance reports and recommendations to executive leadership.





Cross-Functional Collaboration

- Partner with Sales, Product, Customer Success, and Operations teams to align marketing initiatives with business objectives.
- Support product launches, customer retention programs, and market expansion efforts.

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8+ years of progressive marketing experience, including 3+ years in a leadership role.
- Proven track record of driving revenue growth and managing multi-channel marketing programs.
- Strong experience in digital marketing, performance marketing, brand strategy, and customer acquisition.
- Experience managing marketing budgets and teams.
- Excellent analytical, communication, and project management skills.

Preferred Qualifications

- Experience in SaaS, E-commerce, Technology, B2B, or DTC industries.
- Familiarity with marketing automation, CRM systems, and analytics platforms.
- MBA or advanced marketing certifications are a plus.

Key Performance Indicators (KPIs)

- Revenue Growth
- Marketing-Sourced Pipeline
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Lead Generation Targets
- Conversion Rates
- Customer Retention and Engagement
- Brand Awareness Metrics

Tools & Platforms

- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4
- HubSpot / Salesforce
- SEMrush / Ahrefs
- Klaviyo / Mailchimp
- Looker Studio / Tableau

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Benefits :

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Marketing Director (India)
🏢 Get Glass Distribution
📍 India