About the Role

We are looking for a results-driven Performance Marketing Executive who can independently manage paid ad campaigns across Meta and Google while also driving organic growth through SEO. This is an individual contributor role where you will own end-to-end digital marketing — from campaign setup and creative briefing to reporting and optimisation.

Key Responsibilities

Meta Ads (Facebook & Instagram)

- Plan, set up, and manage campaigns across awareness, consideration, and conversion objectives
- Build custom audiences, lookalike audiences, and retargeting pools using Meta Pixel and Events Manager
- Run A/B tests on creatives, copy, audiences, and placements to improve ROAS and CPL
- Monitor daily spend and performance; optimise in real-time to hit monthly targets
- Brief designers on ad creatives with data-backed recommendations

Google Ads

- Set up and manage Search, Display, and YouTube campaigns
- Conduct keyword research for paid search and manage negative keyword lists
- Optimise Quality Score, bidding strategies, and landing page alignment
- Track conversions via Google Tag Manager and GA4

SEO (Organic Search)

- Conduct keyword research and competitor analysis using Semrush, Ahrefs, or Google Keyword Planner
- Perform on-page SEO audits and implement recommendations (meta tags, heading structure, internal linking, page speed)




- Create SEO content briefs and coordinate with writers to produce optimised content
- Build and manage link-building outreach to improve domain authority
- Identify and flag technical SEO issues and coordinate fixes with the dev team

Analytics & Reporting

- Set up and maintain tracking via GA4, Meta Pixel, Google Tag Manager, and UTM parameters
- Build monthly dashboards combining paid and organic performance data
- Present insights and growth recommendations to management monthly

Requirements : Must Have

- 1-2 years of hands-on experience in performance marketing (Meta Ads + Google Ads)
- Working knowledge of SEO — keyword research, on-page, and link building
- Proficiency in Meta Ads Manager, Google Ads, GA4, and Google Search Console
- Familiar with Semrush, Ahrefs, or similar SEO tools
- Strong with data, spreadsheets, and building reports
- Ability to manage multiple campaigns independently

Valuable to Have

- Experience with e-commerce or D2C brands
- Knowledge of CRO (Conversion Rate Optimisation)
- Basic understanding of HTML/CSS for SEO fixes
- Prior agency experience

Monday to Saturday Timings :10:00 am -7:00 pm Work From Office

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Delhi)
🏢 Rungta Tea Private
📍 Delhi