Key Responsibilities

- Campaign Management : Design and execute end-to-end campaigns across Search, Display, Video (YouTube), and Shopping networks.
- AI & Automation Oversight : Manage and refine AI-powered campaigns (e.g., Performance Max) by providing high-quality "audience signals" and creative assets.
- Data Analysis : Deeply analyze metrics such as Click-Through Rate (CTR), Conversion Rate, and Cost Per Acquisition (CPA) using the Google Ads dashboard and Google Analytics 4 (GA4) .
- Technical Implementation : Set up and troubleshoot conversion tracking and "enhanced conversions" to ensure data accuracy.
- Optimization : Perform continuous A/B testing on ad copy, landing pages, and bidding strategies (Target CPA, Target ROAS).
- Keyword & Audience Research : Conduct extensive keyword research and build custom segments based on user intent and competitor behavior.
- Reporting : Translate complex data into actionable insights for stakeholders, focusing on bottom-line growth.

Required Skills & QualificationsTechnical Skills

- Google Ads Certification : Active certifications in Search, Display, Video, and Measurement (must be renewed annually).




- GA4 Proficiency : Expert-level knowledge of Google Analytics 4 for tracking post-click behavior.
- Copywriting : Ability to write persuasive, high-converting ad copy that aligns with user intent.
- Budget Management : Experience managing monthly spends ranging from $5,000 to $100,000+.

Workplace Skills

- Analytical Thinking : Ability to spot patterns in large datasets and pivot strategies quickly.
- Technical Agility : Staying updated with Google’s frequent algorithm changes and current feature releases.
- Communication : Explaining "PPC jargon" to non-technical team members or clients.

Preferred Experience

- Bachelor’s Degree in Marketing, Data Science, or a related field.
- Experience with Google Merchant Center (for e-commerce roles).
- Familiarity with SEM tools like SEMrush, Ahrefs, or SpyFu for competitive analysis.
- Experience with Google Tag Manager for advanced tracking setups.

Pay: ₹30,000.00 - ₹60,867.89 per month

Work Location: In person

📌 Google Ads Specialist (Surat)
🏢 Lucid Gem Studio
📍 Surat