Job Description: Marketing Lead - Odoo Solutions & Pre-SalesPosition

Marketing Lead - Odoo Solutions & Pre-Sales

Department

Sales & Marketing

Experience

4-8+ Years

Employment Type

Full-Time

Location

Pune

Job Summary

This role requires a blend of strategic marketing expertise, communication skills, and functional knowledge of Odoo ERP.

Key ResponsibilitiesMarketing Strategy & Execution

- Develop and implement comprehensive marketing strategies to increase brand awareness and generate qualified leads.
- Design and manage content marketing initiatives including blogs, case studies, whitepapers, newsletters, and webinars.
- Develop marketing plans for promoting Odoo ERP implementation, customization, support, and consulting services.
- Identify new market opportunities and customer segments.
- Plan and execute product launches, events, seminars, and promotional campaigns.
- Monitor campaign performance and optimize strategies based on data and ROI.
- Collaborate with the sales team to align marketing initiatives with business objectives.
- Manage marketing budgets and vendor relationships.
- Track industry trends, competitor activities, and emerging technologies.

Lead Generation & Brand Development

- Generate high-quality inbound and outbound leads through various marketing channels.
- Build brand presence across LinkedIn, Google, YouTube, and other relevant platforms.
- Create marketing collateral such as brochures, presentations, company profiles, and product datasheets.
- Manage the company website and improve conversion rates through continuous optimization.
- Coordinate with external agencies, designers, and content creators when required.





Odoo Functional Pre-Sales

- Understand customer business processes and gather functional requirements.
- Conduct product demonstrations and presentations of Odoo ERP modules.
- Recommend suitable Odoo solutions based on customer requirements.
- Prepare functional solution documents, proposals, and presentations.
- Work closely with functional consultants and the sales team during the sales cycle.
- Respond to RFPs, RFIs, and customer queries related to Odoo functionality.
- Support effort estimation and solution scoping.

Required SkillsMarketing Skills

- Strong understanding of B2B marketing strategies.
- Content Marketing and Campaign Management.
- Lead Generation and Marketing Automation.
- Google Analytics and reporting tools.
- CRM and marketing automation platforms.
- Excellent presentation and communication skills.

Odoo & Pre-Sales Skills

- Good functional knowledge of Odoo ERP modules.
- Experience conducting software demonstrations.
- Ability to understand business processes and map them to Odoo solutions.
- Experience preparing proposals and solution documentation.
- Strong business analysis and client interaction skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, IT, or a related field.




- MBA in Marketing is preferred.
- Odoo Functional Certification is an added advantage.
- Experience working with an Odoo implementation partner or ERP consulting company is highly preferred.

Desired Competencies

- Strategic thinking and planning.
- Leadership and team collaboration.
- Excellent interpersonal and negotiation skills.
- Analytical and problem-solving abilities.
- Customer-centric approach.
- Strong organizational and project management skills.
- Ability to manage multiple priorities in a fast-paced setting.
- Self-motivated and target-driven.

Key Performance Indicators (KPIs)

- Marketing Qualified Leads (MQLs) generated.
- Sales Qualified Leads (SQLs) converted.
- Campaign ROI.
- Website traffic and lead conversion rates.
- Social media engagement and brand visibility.
- Number of successful product demonstrations.
- Proposal win rate.
- Revenue contribution from marketing-generated opportunities.
- Customer acquisition cost (CAC).
- Marketing pipeline contribution.

Why Join Us?

- Work with one of the leading ERP platforms, Odoo.
- Opportunity to drive marketing strategy and business growth.
- Collaborative and innovative work environment.
- Career growth and learning opportunities.
- Exposure to diverse industries and digital transformation projects.

Job Types : Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Application Question(s):

- Can you join Immediately
- Can you relocate to Pune
- Do you have an experience in Odoo Sales?

Education :

- Bachelor's (preferred)

Work Location: In person

📌 Marketing Lead - Odoo Solutions & Pre-sales (Pune)
🏢 Pragmatic Techsoft
📍 Pune