Metrolab Automation Pvt. Ltd. is a leading manufacturer of Special Purpose Machines (SPM) and Ultrasonic Welding Systems, serving Automotive, EV, Aerospace, and Industrial sectors. We specialise in delivering customised automation solutions with advanced PLC, servo, and robotic integration.
Job Summary
We are looking for a dynamic Sales & Marketing Engineer with a strong technical background in automation to drive business growth, manage customer relationships, and deliver techno-commercial solutions.
Key Responsibilities
1. Business Development
- Identify and develop new customers in Automotive, EV, Aerospace, and general engineering sectors
- Generate leads through cold calling, references, LinkedIn, and industrial visits
- Build and maintain a strong sales pipeline
2. Customer Engagement
- Analyse RFQs and prepare solution approach with internal teams
- Deliver technical presentations and machine concepts
3. Techno-Commercial Proposal
- Prepare and submit detailed proposals including:
- Concept design
- Costing and pricing
- Delivery timelines
- Coordinate with design, electrical, and software teams for inputs
4. Sales Closure
- Follow up on quotations and negotiate pricing and terms
- Convert inquiries into confirmed orders
- Support in finalising contracts and purchase orders
5. Project Coordination
- Act as a single point of contact between customer and execution team
- Ensure smooth project handover after order confirmation
- Track project progress and update customers regularly
6. Marketing Activities
- Promote company solutions through:
- LinkedIn posts and digital content
- Case studies and presentations
- Support participation in exhibitions and customer demos
7. Key Account Management
- Maintain robust relationships with existing customers
- Identify repeat business and cross-selling opportunities
- Handle customer concerns and ensure satisfaction
8. Market Research
- Monitor competitors, pricing trends, and new technologies
- Identify new business opportunities and product ideas
Required Qualifications
- Bachelor’s Degree in Mechanical / Mechatronics Engineering
- Bachelor’s in Business administration
- 2-6 years of experience in industrial automation / SPM sales (preferred)
Required Skills :
- Strong technical understanding of automation systems (pneumatics, PLC basics, servo systems)
- Ability to understand engineering drawings and RFQs
- Excellent communication and negotiation skills
- Proficiency in MS Office (Excel, PowerPoint)
- Willingness to travel for customer visits
Preferred Skills
- Experience in Ultrasonic Welding / Assembly Automation
- Exposure to Automotive or EV industry customers
- Knowledge of costing and ROI-based selling
Key Performance Indicators (KPIs)
- Monthly/Quarterly order booking value
- Lead-to-order conversion ratio
- New customer acquisition
- Customer retention & repeat orders
- Timely submission and follow-up of proposals
Salary & Benefits
- As per industry standards (based on experience)
- Performance-based incentives
- Travel allowance and reimbursement.
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits :
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund