Doctors Foodstore™ Doctors Foodstore is building a doctor-led preventive nutrition brand — bringing better nutrition into everyday food. Our philosophy:
SCIENCE. TRANSPARENCY. TRUST. We are starting with everyday nutrition and building towards a larger preventive food ecosystem.

This is an opportunity to join very early and help define how an entirely new category is communicated to India.

About the role:
We are not looking for someone who simply 'creates content.'
We are looking for a Content Strategist who can think like a brand owner — someone who can understand what Doctors Foodstore stands for, translate it into powerful communication, and ensure that everything the consumer sees, reads, hears or experiences feels like one brand .
From Instagram and LinkedIn to influencers, shoots, carousels, AI videos, campaigns, B2B collaborations and community events — you will own the communication layer of the brand.

What You Will Own
1. Own Brand Communication You will be responsible for ensuring that Doctors Foodstore is communicated clearly and consistently to:
Consumers
Customers
Influencers
Doctors
B2B partners
Communities
Team members
Investors
Potential brand partners
You should be able to take a complex idea and turn it into simple, compelling and memorable communication.

2. Build the Content Strategy Develop the content strategy across platforms and formats based on:
Consumer psychology
Competitor research
Cultural trends
Social media trends
Platform behaviour
Search behaviour
Brand positioning
Business objectives
You should constantly be asking:
What should we say
Why should we say it
Who should hear it
Where should we say it
And what should happen after they see it

3. Work Across the Entire Content Ecosystem You will work closely with:
Influencer Marketing × Performance Marketing × Social Media × Creative × Design × Video × Leadership
You will ensure that everyone is communicating the same brand , even when the format is different.
Content may include:
Influencer collaborations
Static creatives
Carousels
Reels
Doctor-led content

UGC

Product shoots
Brand films
AI-generated videos
Educational content
Founder content
LinkedIn content
B2B presentations & communication
Campaigns




Community/event communication
You won't necessarily execute every format yourself.
But you will be accountable for the strategic communication behind it.

4. Be a Strong Content Writer We are looking for someone who can write , not just present ideas.
You should be comfortable writing:
Hooks
Scripts
Captions
Carousels
Ad copy
LinkedIn posts
Founder communication
Campaign concepts
Influencer briefs
Brand narratives
Website content
B2B communication
Presentation narratives
If you can say something beautifully but can't write it beautifully — this role isn't for you.
5. Understand How Content Actually Grows You don't need to be a platform engineer.
But you should deeply understand how content discovery and growth work across:
Instagram | LinkedIn | YouTube | X/Twitter | Google / SEO
You should understand concepts such as:
Hooks
Retention
Watch time
Shares
Saves
Engagement
Search intent
Keywords
Distribution
Content formats
Audience behaviour
Organic vs paid amplification
Content-to-conversion journeys
The objective isn't simply to create content.
It is to create content that gets distributed, consumed, remembered and acted upon.

6. Cross-Functional Brand Leadership You will work with the:
Influencer Marketing Team Ensure creators communicate the brand correctly while still retaining their own voice.
Performance Marketing Team Turn robust organic content into scalable paid creative opportunities.
Social Media Team Build the content calendar, communication pillars and platform-specific strategy.
Creative / Production Team Translate strategy into shoots, visuals, videos, carousels and campaigns.
Founders / Leadership Convert business strategy into clear external communication.
7. Represent the Brand Beyond Social Media Doctors Foodstore will exist beyond Instagram.
You will actively participate in communication for:
B2B brand collaborations




Corporate partnerships
Community events
Doctor/healthcare collaborations
Brand activations
Offline events
Partnerships
PR opportunities
Investor-facing communication
Wherever Doctors Foodstore is represented , the communication should feel like Doctors Foodstore.
What We're Looking ForMust Have

- 3–7+ years of experience in content strategy, brand/content marketing, social media strategy or similar roles
- Excellent writing ability
- Strong presentation and communication skills
- Strong understanding of Instagram and LinkedIn
- Understanding of SEO/content discovery
- Experience working with influencers/creators
- Experience working with creative/video/design teams
- Strong competitor research and trend analysis skills
- Understanding of consumer psychology
- Ability to convert strategy into actual content
- Strong ownership and attention to detail
- Comfortable working in a fast-moving startup environment

Strong Advantage Experience in:

D2C

FMCG

Food & Beverage
Nutrition
Health & Wellness
Fitness
Healthcare
Premium consumer brands
Creator-led brands
This Role Is NOT For You If... You are primarily:
A social media scheduler
A caption writer
A content coordinator
Someone who waits for a brief
Someone who only looks at likes and followers
Someone who cannot explain why a piece of content should work
Someone who depends entirely on designers/video editors to think of the idea
We need someone who can go from:
Business Objective Consumer Insight Brand Narrative Content Strategy Idea Execution Distribution Measurement

What Success Looks Like Within your first 90 days, you should be able to:

1. Define clear communication pillars for Doctors Foodstore
2. Build a repeatable content strategy across platforms
3. Establish a strong content language and tone of voice
4. Create a structured competitor + trend intelligence system
5. Build stronger collaboration between Content × Influencers × Performance Marketing
6. Improve the quality and consistency of brand communication
7. Create content that gets attention, engagement and business outcomes
8. Become the person internally everyone goes to when they ask:

'How should Doctors Foodstore communicate this'

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