Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
MAIN RESPONSIBILITIES
u2022 Conduct market research, oversee product development and design, set prices, launch recent products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. u2022 Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. u2022 Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. u2022 Identify product/service changes to meet customer needs.
u2022 Liaise with other areas of the organization (e.g., production, R&D;) to implement these changes. u2022 Prepare sales forecasts and budgets. u2022 Monitor sales volume, revenues and costs against forecasts. u2022 Adapt plans to improve the sales performance of the product/service. u2022 Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.