Are you looking for a unique chance to be a part of something great Want to join a 17,000-member team that works on the technology that powers the world around us Looking for an atmosphere of trust, empowerment, respect, diversity, and communication How about an opportunity to own a piece of a multi-billion dollar (with a B!) People come to work at Microchip because we help design the technology that runs the world. Microchip's nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our we affectionately refer to it as the and it's won us countless awards for diversity and workplace excellence.

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). Microchip Technology Inc. has a Product Marketing Manager role opening.



The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip's FPGA solutions competitively in the marketplace.

Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
Competitive Analysis & Positioning
Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
Provide competitive intelligence to sales teams and create tools for objection handling.
Business Development
Identify and pursue new business opportunities in target markets and strategic accounts.
Collaborate with sales teams to develop account strategies and secure design wins.
Support negotiations for strategic partnerships and joint development initiatives.
Support worldwide field sales and applications teams with tools, training, and competitive analysis.
Market Intelligence
Bachelor's degree in Electrical Engineering or related field (MBA preferred)

- 12+ years of relevant experience
- 5+ years in semiconductor product marketing experience
- Proven track record in defining product strategies, managing product lifecycle, and driving business development.
- Strong technical understanding of semiconductor architectures and applications.

📌 Product Manager/Product Marketing Manager (Bengaluru)
🏢 Microchip Technology
📍 Bengaluru