EXPERIENCE: ABOVE 1 YEARS (experience in Health Industry is a Plus)
EMPLOYMENT TYPE: Full Type/ FIELD MARKETING
Location: Candidates from Calicut preferred.
Key Responsibilities:
- Develop and implement marketing plans to promote laboratory testing and research services.
- Conduct market research to identify new opportunities, client segments, and competitor activities
Brand and Communication:
- Create and manage content for marketing materials, digital campaigns, social media, brochures, and presentations.
- Coordinate branding activities to maintain a consistent corporate image.
Client Engagement & Business Development
- Build relationships with hospitals, clinicsDoctors,research institutions, and other potential clients.
- Participate in client meetings, industry events, trade shows, and seminars to represent the laboratory.
Lead Generation & Conversion
- Identify and pursue new business opportunities.
- Work with the sales team to follow up on leads and convert them into active clients.
Collaboration & Coordination
- Liaise with technical teams to understand laboratory capabilities and translate them into client-friendly communication.
- Coordinate with external vendors for printing, advertising, and promotional activities
Skills:
- Excellent communication and interpersonal skills.
- Solid analytical and strategic thinking.
- Proficient in digital marketing tools (Google Analytics, Mailchimp, CRM platforms).
- Ability to understand and simplify technical/scientific information.