ASM Area Sales Manager The ASM Area Sales Manager (ASM) will be responsible for driving business through Direct Selling Agents (DSAs) by building, managing, and scaling high-performing partnerships. The role requires deep expertise in secured lending products (Mortgage Loans / School Funding) and the ability to travel extensively to acquire, activate and manage partner relationships.
Key Requirements
• 3-8 years of experience in NBFC/BFSI sales
• Loan Against Property (LAP) / Mortgage Loans
• School/Education Institution Financing
• Proven track record of managing DSA/channel business
Key Responsibilities
1. DSA Channel Development • Identify, onboard, and activate new DSAs across assigned geographies • Build a strong pipeline of quality sourcing partners • Ensure alignment of DSAS with company credit and compliance policies
2. Relationship Management • Manage and grow relationships with existing DSAs and key accounts • Act as the single point of contact for partner queries and escalations • Drive partner engagement through regular visits and performance reviews
3. Business Growth & Targets • Achieve monthly and quarterly disbursement targets • Drive sourcing of Mortgage Loans (LAP/Home Loans) and School/Institution Loans • Monitor funnel metrics:
login sanction disbursement
4. Credit & Quality Control • Ensure sourcing of high-quality files with strong underwriting basics • Coordinate with credit, legal, and operations teams for faster turnaround • Maintain portfolio quality and minimize delinquency
5. Market Intelligence • Track competitor offerings, pricing, and DSA commission structures • Identify new opportunities in education financing and secured lending segments 6. Training & Enablement • Train DSAs on product features, documentation, and pitch • Conduct field visits and joint customer meetings
Skills
• Strong relationship management and negotiation skills
• Good understanding of credit policies and documentation
• Target-driven with strong execution capability
• Ability to work in a quick-paced, field-intensive role
• Willingness to travel extensively (70-80%)
• Robust local market knowledge
• Graduate/Postgraduate in any discipline (MBA preferred)