About the Role

We are looking for a result-oriented Modern Trade (MT) Lead to drive COWBERRYs business across up-to-date retail channels. The candidate will be responsible for developing and managing relationships with modern trade retailers, ensuring product availability, driving sales, and executing in-store and promotional activities.

The ideal candidate should have experience in FMCG, Food, Organic Products, or related categories, with a strong understanding of modern trade operations.

Key Responsibilities

- Develop and manage business with Modern Trade retail chains and organized retail accounts.
- Identify and onboard new modern trade accounts to expand COWBERRY’s retail presence.
- Manage relationships with buyers, category managers, and key decision-makers.
- Drive sales and achieve monthly, quarterly, and annual MT targets.
- Negotiate listing, pricing, margins, promotions, visibility, and commercial terms with retail partners.
- Coordinate product listings, new launches, assortment, and range expansion across accounts.
- Ensure optimum product availability, stock levels, and distribution across stores.
- Plan and execute modern trade promotions, schemes, discounts, and in-store visibility initiatives.
- Monitor sales performance, stock movement,



secondary sales, and product-wise performance.
- Analyse market trends, competitor activity, pricing, promotions, and consumer behaviour.
- Coordinate with internal teams including Supply Chain, Warehouse, Finance, Marketing,and Operations for smooth order fulfilment.
- Track purchase orders, deliveries, claims, returns, and payment follow-ups.
- Prepare regular sales MIS, account-wise reports, forecasts, and performance updates.
- Conduct regular market/store visits to ensure proper product placement, visibility, pricing, and availability.
- Identify opportunities to increase sales velocity, distribution, and shelf presence.

Education

- Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field.
- MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

- 2–5 years of experience in Modern Trade sales, preferably in FMCG, Food, Organic Products, or Consumer Goods.
- Experience in handling modern trade accounts and retail chains is preferred.
- Candidates with existing relationships with modern trade buyers/category managers will have an added advantage.

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📌 Modern Trade Lead (Surat)
🏢 Cowberry Industries
📍 Surat