Objective: Support in shaping the target-state Digital Experience Platform based on Magnolia by identifying opportunities to improve content management, authoring processes, governance, workflows, operating model and technical architecture as part of the upcoming migration from Adobe Experience Manager.

Provide practical recommendations on which improvements should be incorporated into the migration, what should remain within the scope of a lift-and-shift approach, and what should be considered as future modernization initiatives.

Profile Sought:

The consultant should act as a strategic challenger paired with Magnolia expertise, helping in distinguish between capabilities that should be migrated, capabilities that should be modernized, and capabilities that should be retired.

Ideally, the consultant has:

- Multiple years of hands-on Magnolia architecture and implementation experience,
- Experience with large-scale CMS migration programs,
- Strong understanding of content operations and authoring processes,
- Experience with multi-language, multi-site enterprise environments,
- The ability to translate Magnolia capabilities into tangible business and operational improvements.

Work Result: Target state definition, process optimization, system analysis
Skill Area: Other
Technology: Other
Proficiency - Technology: Expert
Other Skills: Magnolia CMS expertise

Responsibilities

- Provide expert guidance on Magnolia capabilities, best practices and enterprise adoption patterns.
- Assess current content management, authoring, governance, localization, DAM and operational processes and identify optimization opportunities enabled by Magnolia.




- Review current CMS and DXP landscape and identify opportunities for simplification, standardization and automation.
- Define a target-state content management and authoring landscape that supports global multi-site and multi-language operating model.
- Assess authoring experience, workflows, content governance, content modelling, publishing processes and content lifecycle management, and recommend future-state improvements enabled by Magnolia.
- Identify architectural improvements and modernization opportunities that improve maintainability, scalability, flexibility and long-term operational eAiciency.
- Review existing integrations, dependencies and platform design and recommend opportunities to reduce technical debt and simplify future operations.
- Challenge current AEM-based processes, ways of working and architectural patterns, providing recommendations aligned with Magnolia best practices and industry standards.
- Assess the benefits, complexity, risks and implementation eAort associated with identified optimization and modernization opportunities.
- Support in evaluating trade-oAs between lift-and-shift migration, selective optimization and longer-term transformation initiatives.
- Provide recommendations on which changes should:

o be included as part of the migration,

o be deferred to a future roadmap,





o or be avoided due to limited value or disproportionate complexity.

- Act as a trusted advisor, bringing experience from comparable Magnolia implementations and CMS migration programs.

Qualifications

Expected Deliverables:

- Current-state assessment of CMS, content operations and authoring landscape.
- Magnolia capability assessment mapped against DHL's current requirements, operating model and future ambitions.
- Target-state recommendations for:

o authoring experience,

o content governance,

o workflows,

o content modelling,

o localization,

o DAM and asset management,

o operating model and platform governance.

- Target-state architecture recommendations highlighting modernization and optimization opportunities enabled by Magnolia.
- Prioritized improvement backlog categorized into:

o Recommended as part of migration

o Recommended post-migration

o Not recommended

- High-level impact, eAort and complexity assessment for identified improvement opportunities.
- Executive summary outlining:

o key findings,

o opportunities,

o advantages,

o risks,

o strategic recommendations,

o implementation considerations.

- High-level eAort estimates for major optimization and modernization initiatives.
- Recommendations on balancing lift-and-shift objectives with longer-term platform evolution.
- Assessment of the impact and complexity of moving beyond a pure lift-and-shift migration, including recommendations on where DHL can realize the greatest business, authoring, operational and architectural benefits through Magnolia.
- Assess whether an open-source CMS or community edition can support DXP specific requirements.

📌 CMS Specialist (Magnolia) (India)
🏢 Terrabit Consulting- India
📍 India