International Growth Marketing Manager (India)

International Growth Marketing Manager (India)

20 Oct
|
LaunchDarkly
|
India

20 Oct

LaunchDarkly

India

About the Job:

We're looking for a Regional Growth Marketing Manager to drive pipeline growth through digital campaigns and paid channels, in close collaboration with global marketing and regional Sales. This is a senior, individual-contributor position for someone who knows how great regional digital marketing programs are built in B2B SaaS. The role spans tactics through hands-on execution, shaping and building the growth approach for EMEA and APJ rather than running a standard playbook.

You'll join a growing international marketing team in an essential role, reporting to the Director, International Marketing. You'll take ownership of the regional digital strategy and execution in close collaboration with the global Marketing teams.

Responsibilities:

• Drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ.

• Partner with the global team on paid and digital campaign execution (SEM, paid social, and paid ABM), helping set regional strategy from planning through execution, optimisation and reporting.

• Drive the digital ABM motion for the region,



turning Sales input into actual targeted, paid campaigns.

• Adapt global campaigns for regional messaging, rather than deploying generic global assets.

• Build and own region-native digital content, platform launches, and offerings, doubling down on successful programmes.

• Surface and mitigate region-specific risks, helping ensure effective media spend.

• Own digital pipeline reporting and ROI for the regions, tracking leads, conversion, and spend against campaigns, and reporting results back to leadership.

• Partner closely with EMEA and APJ Sales and SDR teams to align digital campaigns with account priorities and pipeline targets.

• Operate independently: define approach, channel mix, regional tools or platforms, and budget requests in line with regional Sales needs and the wider marketing strategy.

Qualifications:

• 8+ years' experience in a digital/growth marketing role

📌 International Growth Marketing Manager (India)
🏢 LaunchDarkly
📍 India

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