Overview

aptean
1. JOB IDENTIFICATION

Function
Marketing

Job Level
B

Job Title
Web Content Specialist

Reports To
Director of Web Optimisation

Department
Global Digital Marketing

Location
Bangalore, India

2. GENERAL JOB SUMMARY

Aptean is seeking a proactive and detail-oriented Web Content Specialist to publish and maintain web content across its portfolio websites. The role turns content from SEO and marketing teams into accurate, well-built, current, consistent, and search-ready pages.

3. SCOPE

Publishes and maintains content across Logility, Merlin Business Software, SSG Insight, and other English-language portfolio websites. The role covers WordPress publishing, routine content updates, on-page SEO, content maintenance, quality assurance, brand consistency, GDPR and accessibility compliance, request management, and issue reporting.

4. ORGANIZATION

Reports to the Director of Web Optimisation within the Global Digital Marketing team.

5. PRINCIPAL DUTIES AND RESPONSIBILITIES

• Publish current content and updates in WordPress across the portfolio sites,



ensuring content is accurate, up to date, and live on time.
• Handle routine update requests from the SEO, content, and regional marketing teams, including copy, images, links, and resources.
• Apply on-page SEO elements when publishing, including titles, meta descriptions, headings, alt text, and internal links, following guidance from the SEO Specialist.
• Keep existing pages current by fixing broken links, updating outdated information, and retiring old content.
• Check every page before and after publishing for accuracy, formatting, and responsiveness across devices.
• Ensure content follows Aptean brand guidelines and each site's templates and style.
• Ensure published content meets GDPR requirements and web accessibility standards, including WCAG.
• Track and prioritise publishing requests so work is delivered on time and nothing is missed.
• Flag technical issues, broken journeys, or content problems

📌 Web Content Specialist (Bengaluru)
🏢 Aptean
📍 Bengaluru