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Regional Sales Manager (Modern trade) -
Regional Sales Manager – South & East (Modern Trade)
Reporting To - National Key Account Manager – Modern Trade
Location - Hyderabad (with travel across East & South regions)
Role Purpose
The RSM – South & East will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in South & East India. The role will act as the regional execution owner,
translating national Key Account strategies into consistent on‑ground delivery, while leading and developing the regional sales team.
Key Responsibilities
1. Sales Delivery & Target Ownership
• Own and deliver monthly, quarterly, and annual sales targets for the South & East regions across assigned Modern Trade accounts.
• Drive primary and secondary sales in line with agreed account plans.
• Track region‑wise performance versus targets and proactively close gaps.
2. Execution Excellence in Modern Trade
• Ensure perfect execution of national/account‑level plans at regional and store level, including:
• Assortment availability
• Promo & scheme deployment
• Visibility & POSM execution
• Planogram and compliance adherence
• Monitor and reduce out‑of‑stock (OOS) and ensure healthy inventory norms at DC and store level.
3. Team Management & Capability Building
• Lead, coach, and performance‑manage the regional Contemporary Trade sales team (Sa