Job Description: Social Media & Content Manager

Company: BIBA Fashion Limited
Department: Marketing
Location: As per business requirement

Job Summary

We are looking for a creative and result-oriented Social Media & Content Manager to lead the brand's social media presence, content strategy, and digital storytelling. The role will be responsible for developing engaging content, managing social media platforms, planning content calendars, coordinating with influencers and creative teams, and ensuring consistent brand communication across digital channels.

The ideal candidate should have a strong understanding of fashion, lifestyle, social media trends, and digital content creation, with the ability to build brand awareness, audience engagement, and customer affinity.

Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute social media strategies aligned with brand objectives, marketing campaigns, and seasonal launches.

- Manage the brand's presence across Instagram, Facebook, YouTube, Pinterest, and other relevant platforms.

- Plan and maintain monthly content calendars, ensuring consistent and timely publishing.

- Monitor social media trends, audience behaviour, and competitor activities to identify growth opportunities.

- Ensure consistency in brand voice, visual identity, and communication across all platforms.

2. Content Strategy & Creation

- Develop creative content ideas for reels, stories, posts, carousels, videos, and other digital formats.

- Create compelling storytelling around collections, product launches, festive campaigns, fashion trends, and brand initiatives.

- Work closely with the design, photography, styling, and video production teams to develop engaging content.

- Brief creative agencies, production houses, and freelancers on content requirements.

- Ensure content is relevant to the target audience and aligned with the brand's positioning.

3. Influencer & Creator Marketing

- Identify and collaborate with relevant fashion influencers, content creators, and brand ambassadors.





- Plan influencer campaigns, product collaborations, and creator-led content initiatives.

- Coordinate campaign briefs, deliverables, timelines, approvals, and content usage rights.

- Track influencer campaign performance, reach, engagement, and other relevant metrics.

- Build long-term relationships with creators to strengthen brand visibility and authenticity.

4. Campaign Planning & Execution

- Collaborate with the marketing team to execute integrated digital campaigns for seasonal collections, festive occasions, and product launches.

- Develop content plans for brand campaigns, promotional activities, and retail initiatives.

- Coordinate with internal teams and external agencies to ensure timely delivery of campaign assets.

- Ensure social media communication supports the overall marketing calendar and business priorities.

5. Community Management

- Monitor comments, direct messages, brand mentions, and audience interactions across social media platforms.

- Ensure timely and appropriate responses to customer queries and feedback.

- Identify recurring customer concerns and coordinate with relevant teams for resolution.

- Build an engaged online community and strengthen customer relationships.

6. Performance Tracking & Analytics

- Monitor social media performance, including reach, impressions, engagement rate, follower growth, video views, and content performance.

- Prepare monthly performance reports and provide actionable insights.

- Analyse top-performing content formats and recommend improvements to the content strategy.





- Track campaign performance against defined KPIs and identify opportunities to improve engagement and visibility.

- Stay updated on platform algorithms, emerging content formats, and digital marketing best practices.

7. Cross-Functional Collaboration

- Work closely with the brand marketing, e-commerce, creative, visual merchandising, and merchandising teams.

- Coordinate content requirements for product launches, collection launches, website promotions, and marketing campaigns.

- Ensure consistency in brand messaging across social media, website, and other digital touchpoints.

Desired Candidate Profile

- Graduate or postgraduate degree in Marketing, Mass Communication, Journalism, or a related field.

- 4–7 years of relevant experience in social media management, content strategy, or digital marketing.

- Experience working with fashion, apparel, lifestyle, beauty, or consumer brands will be preferred.

- Strong understanding of Instagram, Facebook, YouTube, Pinterest, and emerging social media platforms.

- Proven experience in content planning, storytelling, influencer marketing, and campaign execution.

- Understanding of social media analytics, engagement metrics, and audience growth strategies.

- Excellent written and verbal communication skills, with a robust creative mindset.

- Ability to manage multiple projects, work with creative teams, and deliver within timelines.

- Knowledge of content creation tools and platforms will be an added advantage.

Key Skills & Competencies

- Social Media Strategy & Management

- Content Planning & Storytelling

- Fashion and Lifestyle Trend Awareness

- Influencer & Creator Marketing

- Digital Campaign Execution

- Content Calendar Management

- Social Media Analytics & Reporting

- Creative Briefing & Agency Management

- Community Management

- Brand Communication

Role Objective: To strengthen the brand's digital presence through impactful content, engaging social media communication, and creator-led initiatives that drive brand awareness, audience engagement, and customer affinity.

📌 Social Media & Content Manager (India)
🏢 BIBA
📍 India