Job Description: Assistant Manager – Marketing

Company: BIBA Fashion Limited

Sub Brand: Rangriti
Location: HO
Department: Marketing

Job Summary

We are looking for a creative, proactive, and result-oriented Assistant Manager – Marketing to support and execute marketing initiatives for BIBA Fashion Limited. The role will focus on brand communication, campaign execution, retail marketing, ATL and BTL activities, digital marketing coordination, and customer engagement to strengthen brand visibility and drive business growth.

Key Responsibilities

1. Marketing Strategy & Campaign Execution

- Assist in planning and executing marketing campaigns aligned with the brand's positioning and business objectives.

- Coordinate with internal teams and external agencies for the execution of marketing initiatives.

- Ensure timely execution of seasonal campaigns, product launches, festive promotions, and brand activities.

- Track campaign performance and recommend improvements based on results.

2. Retail Marketing & BTL Activities

- Plan and execute in-store branding, promotional activities, and customer engagement initiatives.

- Coordinate with retail teams to ensure consistent brand communication across stores.

- Manage marketing collaterals, point-of-sale materials, visual communication, and promotional assets.

- Support store launches, events, mall activations, and other on-ground marketing activities.

3. ATL & Brand Communication

- Support ATL initiatives across print, outdoor, radio, and other relevant media.





- Coordinate with creative agencies and media partners for campaign development and execution.

- Ensure consistency in brand messaging and visual identity across marketing touchpoints.

- Assist in planning brand-building activities to enhance awareness and customer recall.

4. Digital & Social Media Coordination

- Coordinate with digital marketing and social media teams for integrated campaign execution.

- Support the development of digital creatives, promotional content, and campaign communication.

- Work with agencies and internal stakeholders to maintain consistency across online and offline channels.

- Monitor campaign reach, engagement, and other relevant performance metrics.

5. Agency & Vendor Management

- Liaise with creative agencies, media agencies, printers, production houses, and other marketing vendors.

- Manage timelines, quotations, deliverables, and execution quality.

- Ensure marketing activities are delivered within approved budgets and timelines.

- Coordinate with finance and procurement teams for vendor payments and documentation.

6. Budgeting & Performance Analysis

- Assist in preparing and monitoring marketing budgets.

- Track campaign expenditure against approved budgets.





- Prepare marketing MIS and reports covering campaign performance, spends, and key deliverables.

- Analyse campaign effectiveness and identify opportunities to improve ROI.

7. Cross-Functional Coordination

- Work closely with retail, visual merchandising, e-commerce, merchandising, and creative teams.

- Ensure timely communication and execution of marketing plans across relevant channels.

- Support the development of marketing calendars aligned with seasonal and business priorities.

Desired Candidate Profile

- MBA/PGDM in Marketing or a related field.

- 3–6 years of experience in marketing, preferably in fashion, apparel, retail, or lifestyle brands.

- Hands-on experience in ATL, BTL, retail marketing, and brand campaign execution.

- Strong understanding of brand communication, customer engagement, and integrated marketing activities.

- Experience in managing agencies, vendors, budgets, and multiple projects simultaneously.

- Valuable analytical skills with proficiency in MS Excel and PowerPoint.

- Excellent communication, coordination, and project management skills.

Key Competencies

- Brand Management and Marketing Execution

- ATL & BTL Marketing

- Retail Marketing

- Agency and Vendor Management

- Budget Management and MIS

- Communication and Stakeholder Management

- Planning, Coordination, and Execution

Role Objective: To strengthen brand visibility and support business growth through effective execution of integrated marketing campaigns, retail promotions, and brand-building initiatives.

📌 Assistant Manager - Marketing (India)
🏢 BIBA
📍 India