20 Oct
|
Izzhaarkaro
|
Delhi
Job Title: Head of Sales & Marketing
Industry: Gifting & Corporate Merchandise (Outsourced Manufacturing)
Reporting To: Managing Director / CEO
Location: Gurgaon
Job Purpose The Head of Sales & Marketing will be responsible for driving revenue growth, expanding market presence, managing key corporate and channel clients, and building a strong brand in the gifting industry. The role involves strategic planning, team leadership, vendor coordination (outsourced products), and end-to-end ownership of sales and marketing performance.
Key Responsibilities
Sales Leadership
- Develop and execute annual and quarterly sales strategies aligned with company growth goals.
- Drive B2B sales for corporate gifting, festive gifting, employee engagement programs, and bulk orders.
- Build and manage relationships with key corporate clients, channel partners, distributors, and agencies.
- Lead price negotiations, margin planning, and final deal closures.
- Monitor sales pipeline, forecasting, and revenue achievement.
- Coordinate closely with sourcing, purchase, and operations teams to ensure timely delivery of outsourced products.
Marketing & Brand Management
- Design and implement marketing strategies for brand visibility and lead generation.
- Plan seasonal campaigns (festive, corporate events, anniversaries, onboarding kits, etc.).
- Oversee digital marketing, social media, catalogues, email campaigns, and corporate presentations.
- Ensure brand consistency across all customer touchpoints.
- Analyze market trends, competitor activity, and customer insights.
Client & Key Account Management
- Acquire and manage high-value corporate accounts.
- Ensure repeat business and long-term client retention.
- Address escalations related to pricing, quality, timelines, or vendor dependencies.
- Drive cross-selling and upselling opportunities.
Team Management
- Build, mentor, and manage sales and marketing teams.
- Set targets, monitor performance, and conduct periodic reviews.
- Align individual KPIs with organizational goals.
Vendor & Cost Coordination
- Work with sourcing and vendor partners to optimize cost, quality, and delivery timelines.
- Support new vendor onboarding and product development from a sales perspective.
- Ensure profitability while dealing with outsourced manufacturing models.
Reporting & Strategy
- Present sales performance reports, MIS, and forecasts to leadership.
- Prepare annual budgets, marketing spends, and ROI analysis.
- Contribute to long-term business expansion and product diversification strategies.
Key Result Areas (KRAs) & KPIs 1. Revenue & Growth
KPIs:
- Achievement of monthly, quarterly, and annual sales targets (%)
- Year-on-year revenue growth (%)
- Average deal size increase
- New business revenue contribution (%)
2. Client Acquisition & Retention
KPIs:
- Number of current corporate clients acquired
- Client retention rate (%)
- Repeat order ratio
- Key account revenue contribution
3. Marketing Effectiveness
KPIs:
- Number of qualified leads generated
- Conversion rate from leads to orders
- Campaign ROI
- Brand engagement metrics (reach, inquiries, catalogue downloads)
4. Profitability & Cost Control
KPIs:
- Gross margin (%) per order/project
- Cost optimization through vendor negotiations
- Reduction in price variance or last-minute cost escalations
5. Team Performance
KPIs:
- Sales team target achievement (%)
- Individual productivity metrics
- Attrition rate within sales & marketing team
- Training and skill development completion
6. Operational Coordination
KPIs:
- On-time delivery rate for orders
- Reduction in client complaints related to delays or quality
- Accuracy of sales forecasting
Key Skills & Competencies
- Solid B2B sales and corporate gifting experience
- Strategic thinking and leadership ability
- Negotiation and client-handling expertise
- Knowledge of outsourced manufacturing/vendor models
- Excellent communication and presentation skills
- Data-driven decision-making
- Ability to work under tight timelines and festive peaks
Interested candidates please share your resume at (phone hidden).
📌 Head of Sales and Marketing (Delhi)
🏢 Izzhaarkaro
📍 Delhi