Head of Sales and Marketing (Delhi)

Head of Sales and Marketing (Delhi)

20 Oct
|
Izzhaarkaro
|
Delhi

20 Oct

Izzhaarkaro

Delhi

Job Title: Head of Sales & Marketing

Industry: Gifting & Corporate Merchandise (Outsourced Manufacturing)

Reporting To: Managing Director / CEO

Location: Gurgaon

Job Purpose The Head of Sales & Marketing will be responsible for driving revenue growth, expanding market presence, managing key corporate and channel clients, and building a strong brand in the gifting industry. The role involves strategic planning, team leadership, vendor coordination (outsourced products), and end-to-end ownership of sales and marketing performance.

Key Responsibilities

Sales Leadership

- Develop and execute annual and quarterly sales strategies aligned with company growth goals.
- Drive B2B sales for corporate gifting, festive gifting, employee engagement programs, and bulk orders.
- Build and manage relationships with key corporate clients, channel partners, distributors, and agencies.
- Lead price negotiations, margin planning, and final deal closures.
- Monitor sales pipeline, forecasting, and revenue achievement.
- Coordinate closely with sourcing, purchase, and operations teams to ensure timely delivery of outsourced products.

Marketing & Brand Management

- Design and implement marketing strategies for brand visibility and lead generation.
- Plan seasonal campaigns (festive, corporate events, anniversaries, onboarding kits, etc.).
- Oversee digital marketing, social media, catalogues, email campaigns, and corporate presentations.
- Ensure brand consistency across all customer touchpoints.
- Analyze market trends, competitor activity, and customer insights.

Client & Key Account Management

- Acquire and manage high-value corporate accounts.
- Ensure repeat business and long-term client retention.
- Address escalations related to pricing, quality, timelines, or vendor dependencies.
- Drive cross-selling and upselling opportunities.

Team Management

- Build, mentor, and manage sales and marketing teams.
- Set targets, monitor performance, and conduct periodic reviews.
- Align individual KPIs with organizational goals.





Vendor & Cost Coordination

- Work with sourcing and vendor partners to optimize cost, quality, and delivery timelines.
- Support new vendor onboarding and product development from a sales perspective.
- Ensure profitability while dealing with outsourced manufacturing models.

Reporting & Strategy

- Present sales performance reports, MIS, and forecasts to leadership.
- Prepare annual budgets, marketing spends, and ROI analysis.
- Contribute to long-term business expansion and product diversification strategies.

Key Result Areas (KRAs) & KPIs 1. Revenue & Growth

KPIs:

- Achievement of monthly, quarterly, and annual sales targets (%)
- Year-on-year revenue growth (%)
- Average deal size increase
- New business revenue contribution (%)

2. Client Acquisition & Retention

KPIs:

- Number of current corporate clients acquired
- Client retention rate (%)
- Repeat order ratio
- Key account revenue contribution

3. Marketing Effectiveness

KPIs:

- Number of qualified leads generated
- Conversion rate from leads to orders
- Campaign ROI
- Brand engagement metrics (reach, inquiries, catalogue downloads)

4. Profitability & Cost Control

KPIs:

- Gross margin (%) per order/project
- Cost optimization through vendor negotiations
- Reduction in price variance or last-minute cost escalations

5. Team Performance

KPIs:

- Sales team target achievement (%)
- Individual productivity metrics
- Attrition rate within sales & marketing team
- Training and skill development completion

6. Operational Coordination

KPIs:

- On-time delivery rate for orders
- Reduction in client complaints related to delays or quality
- Accuracy of sales forecasting

Key Skills & Competencies

- Solid B2B sales and corporate gifting experience
- Strategic thinking and leadership ability
- Negotiation and client-handling expertise
- Knowledge of outsourced manufacturing/vendor models
- Excellent communication and presentation skills
- Data-driven decision-making
- Ability to work under tight timelines and festive peaks

Interested candidates please share your resume at (phone hidden).

📌 Head of Sales and Marketing (Delhi)
🏢 Izzhaarkaro
📍 Delhi

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