GENERAL MANAGER – SALES & BUSINESS DEVELOPMENT

Strategic Leadership | Business Growth | Corporate Experiential Marketing

Location: Bengaluru – Corporate Head Office

Experience: 12–18 Years (Minimum 10 Years of Relevant Industry Experience)

Industry: Corporate Event Management | Experiential Marketing | Integrated Brand Experiences

Reporting To: Founder & CEO / VP – Sales & Marketing

Position: Senior Leadership | Full-Time THE OPPORTUNITY: LEAD GROWTH. BUILD RELATIONSHIPS. DELIVER IMPACT.

Great events create experiences. Great leaders create lasting impact.

At EVENT U ROX (EUR), we're looking for an accomplished and results-driven sales leader with the experience, industry knowledge, and strategic capabilities to drive our next phase of business growth.

This is an opportunity for a seasoned professional to lead business development initiatives, strengthen corporate relationships, expand our enterprise client portfolio, and contribute meaningfully to EUR's continued growth.

We're looking for someone who understands that successful business development goes beyond winning pitches. It's about building trust, delivering measurable value, maintaining commercial discipline, and developing partnerships that last.

If you've consistently secured enterprise clients, led competitive pitches, managed high-performing teams, and delivered profitable revenue growth, we'd like to meet you.

ABOUT EVENT U ROX

15 Years of Experiences. Relationships. Growth.

Established in 2011, EVENT U ROX (EUR) is an integrated corporate experiential event management company delivering thoughtfully curated experiences for some of the world's leading organisations and Fortune 500 brands.

With 3,500+ successfully executed events, 75+ active clients, and a growing presence across key Indian business markets, EUR has built a reputation for creativity, reliability, execution excellence, and long-standing client partnerships.

Our expertise spans corporate events, leadership summits, brand experiences, product launches, large-format conferences, employee engagement platforms, customer and channel partner engagements, MICE, recognition programmes, and integrated experiential solutions.

As EUR continues its growth journey, we are strengthening our senior leadership team with experienced professionals who bring strategic thinking, commercial expertise, collaborative leadership, and a proven record of delivering business results.

ABOUT THE ROLE

As the General Manager – Sales & Business Development, you will play a pivotal role in executing EUR's business growth strategy, strengthening enterprise relationships, expanding revenue opportunities, and driving sales performance.

Working closely with the Founder & CEO, senior management, and cross-functional teams, you will lead business development initiatives aligned with the organisation's strategic priorities, commercial objectives, and established processes.

The role requires a strong combination of market intelligence, relationship management, team leadership, commercial judgement, and the ability to consistently convert opportunities into sustainable business.

KEY LEADERSHIP RESPONSIBILITIES

1. Strategic Business Growth & Market Development

- Develop and execute structured sales and business development plans aligned with EUR's organisational growth strategy.
- Identify and secure high-value business opportunities across multinational corporations, Fortune 500 organisations, GCCs, and large Indian enterprises.
- Expand business opportunities across corporate events,



experiential marketing, conferences, MICE, brand activations, and integrated event solutions.
- Establish and achieve quarterly and annual revenue targets through measurable acquisition and conversion strategies.
- Strengthen market penetration, client acquisition, and long-term revenue sustainability.

2. Enterprise Client Acquisition & Strategic Relationships

- Build and maintain strong professional relationships with CXOs, CMOs, CHROs, Marketing Directors, Procurement Leaders, and Corporate Communications Heads.
- Lead strategic client engagements, high-value pitches, agency empanelments, and commercial negotiations.
- Position EUR as a preferred corporate experiential partner through solution-oriented business development.
- Drive new account acquisition, existing account expansion, and long-term business relationships.
- Manage the complete sales cycle from opportunity identification to successful commercial closure.

3. Revenue Management & Commercial Performance

- Lead assigned revenue targets, client acquisition goals, and commercial performance objectives.
- Maintain accurate business forecasts, sales pipelines, and conversion reports.
- Ensure competitive pricing, responsible commercial negotiations, and adherence to project profitability guidelines.
- Coordinate with Operations, Client Servicing, and Finance to maintain commercial and delivery alignment.
- Support timely contract closures, purchase orders, invoicing coordination, and receivables follow-up.

4. Sales Team Leadership & Development

- Lead, guide, and mentor the Sales and Business Development team.
- Establish clear performance goals, KPIs, accountability measures, and structured review mechanisms.
- Develop team capabilities in corporate prospecting, pitching, client engagement, commercial negotiation, and deal closure.
- Encourage a professional culture of collaboration, accountability, mutual respect, and high performance.
- Ensure seamless coordination with Concept & Design, Client Servicing, Production & Operations, and other business functions.

5. Strategic Pitching & Business Conversion

- Lead high-value and strategically important corporate pitches.
- Collaborate with internal creative and operational teams to develop compelling, commercially viable solutions.
- Translate client requirements into effective proposals aligned with business objectives.
- Strengthen competitive positioning through industry knowledge, presentation excellence, and value-based negotiation.
- Improve sales conversion rates through structured follow-ups and relationship management.

6. Business Reporting & Organisational Alignment

- Present monthly and quarterly business reviews covering revenue performance, sales pipeline, conversion ratios, and profitability.
- Ensure adherence to organisational policies, commercial approval processes, and reporting standards.
- Provide market insights, competitive intelligence, and recommendations to senior management.
- Collaborate with leadership on business planning, resource requirements, and performance improvement initiatives.
- Maintain transparency, professional accountability,



and effective communication across departments.

- WHO WE'RE LOOKING FOR

Professional Experience

- 12 to 15 years of overall experience, preferably within corporate event management or experiential marketing agencies.
- Proven success in enterprise client acquisition, business development, and revenue growth.
- Solid corporate relationships and an established professional network across India.
- Demonstrated experience managing sales teams and delivering business targets.
- Strong understanding of agency pitching, experiential solutions, commercial negotiations, and client relationship management.
- Experience in reputed event management, experiential marketing, or integrated communication agencies preferred.

Leadership & Personal Competencies

- Strategic Leadership: Ability to translate organisational growth objectives into practical, measurable sales plans.
- Commercial Acumen: Strong understanding of revenue generation, pricing, negotiation, and project profitability.
- Corporate Relationship Management: Ability to engage and influence senior client stakeholders professionally.
- Performance Accountability: Consistent focus on agreed targets, timelines, reporting standards, and business outcomes.
- Collaborative Leadership: Ability to work effectively across departments while maintaining clarity of roles and responsibilities.
- People Development: Strong mentoring, communication, and team management capabilities.
- Professional Integrity: Demonstrates transparency, sound judgement, organisational commitment, and respect for established processes.
- Execution Excellence: Combines strategic planning with disciplined follow-through and measurable results.

Educational Qualification

- Graduate or postgraduate qualification in Business Management, Marketing, Communications, or a related discipline.
- MBA preferred but not mandatory for candidates with strong relevant industry experience and demonstrated leadership achievements.

WHY JOIN EVENT U ROX?

Established Industry Presence

Be part of a respected corporate experiential organisation with 15 years of experience and established relationships with leading global brands.

Meaningful Leadership Responsibility

Lead key business growth initiatives, develop strategic client relationships, and contribute to key commercial decisions within a collaborative leadership structure.

Exposure to Leading Global Organisations

Work with multinational corporations, Fortune 500 companies, and senior corporate decision-makers across diverse industries.

Collaborative, Cross-Functional Environment

Work alongside experienced professionals in Concept, Design, Production, Operations, Client Servicing, and Business Management.

Professional Growth & Recognition

Be part of a performance-driven organisation that recognises leadership, measurable contributions, professional development, and consistent results.

THE LEADER WE'RE LOOKING FOR

We value professionals who demonstrate ambition with accountability, confidence with humility, and leadership with collaboration.

Someone who brings strong industry relationships, sound commercial judgement, and the ability to deliver results while working within a structured, professional, and collaborative organisation.

Who can strengthen our market presence, develop high-performing teams, build lasting client partnerships, and contribute to EUR's continued success.

Apply: Share your updated profile at - [email protected]

Subject: Application | GM – Sales & Business Development | Bengaluru

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📌 GM - Sales & Business Development (Karnataka)
🏢 EVENT U ROX - (EUR)
📍 Karnataka