DIGITAL MARKETING STRATEGIST

Company: Klickzy

Location: Cuttack, Odisha

Work Mode: Work From Office only

Employment Type: Full-time

Experience: 2–4 years preferred

Compensation: Based on experience, expertise and demonstrated capability

ABOUT KLICKZY

Klickzy is a digital marketing agency helping businesses build stronger brands, reach the right audiences and drive measurable growth through strategy, content and performance marketing.

We are expanding our team and looking for a Digital Marketing Strategist who can take ownership of client strategy and work closely with our creative and execution teams.

This is not a social media posting role. We are looking for someone who understands how digital marketing connects business objectives, customer behaviour, content, paid media and measurable outcomes.

KEY RESPONSIBILITIES

Strategy and Planning

Understand each client's business, objectives, target audience and competitive landscape.

Develop monthly and quarterly digital marketing strategies.

Define target audiences, positioning, messaging and marketing objectives.

Identify growth opportunities across organic and paid channels.

Content Strategy

Develop content strategies aligned with business objectives.

Create content pillars, campaign concepts and content calendars.

Guide the social media and creative team on what to create and why.

Analyse content performance and continuously improve creative direction.

Performance Marketing

Plan, execute and optimise Meta advertising campaigns.

Understand and manage Google Ads campaigns where relevant.

Develop lead generation and conversion campaigns.

Build retargeting and remarketing strategies.

Monitor campaign performance and optimise based on data.

Lead Generation and Conversion





Develop strategies to generate qualified leads, enquiries and conversions.

Understand Instagram DM, WhatsApp and other lead generation funnels.

Identify bottlenecks between attention, enquiry and conversion.

Work with clients to improve their conversion process where required.

Analytics and Reporting

Track campaign, content and business performance.

Monitor metrics such as reach, engagement, CTR, CPC, CPL, CAC, conversion rate and ROAS.

Prepare meaningful performance reports.

Identify why performance changed and recommend what should happen next.

Client Management

Participate in client meetings and strategy discussions.

Present campaign strategies and performance insights.

Communicate recommendations clearly and professionally.

Identify opportunities to improve client results and expand services.

Team Collaboration

Work closely with social media managers, content creators, video editors and graphic designers.

Provide clear briefs and strategic direction.

Review creative work from a marketing and business perspective.

Help build stronger digital marketing capabilities within the team.

REQUIREMENTS

2–4 years of practical digital marketing experience preferred.

Strong understanding of social media marketing.

Working knowledge of Meta Ads.

Understanding of Google Ads and performance marketing.

Strong content strategy skills.

Understanding of lead generation and conversion funnels.





Ability to analyse marketing data and derive actionable insights.

Strong communication and presentation skills.

Ability to independently manage multiple client accounts.

POSITIVE TO HAVE

Experience working with

Digital marketing agencies

D2C brands

Local businesses

E-commerce

Hospitality

Fashion and lifestyle

Beauty and wellness

Events and experiences

WHAT WE VALUE

We don't hire based purely on certificates.

We value

Strategic thinking

Creative thinking

Commercial understanding

Data-driven decision making

Ownership

Curiosity

Ability to execute

We want someone who can look at a campaign and ask:

What is the business objective?

Who are we trying to reach?

Why should they care?

What should we communicate?

What should they do next?

How will we measure whether it worked?

HOW SUCCESS IS MEASURED

Your success will not be measured simply by the number of posts published or followers gained.

We care about

Better content → Better reach → Better attention → Better enquiries → Better leads → Better business results.

COMPENSATION

Based on experience, expertise and demonstrated capability.

LOCATION AND WORK MODE

Cuttack, Odisha

Work From Office only.

This role requires close collaboration with our strategy, content and creative team. Remote and hybrid applications will not be considered.

HOW TO APPLY

Send your CV along with 2–3 examples of campaigns or projects you have worked on.

Please mention the measurable results you achieved in those projects.

Email: [email protected]

Subject: Digital Marketing Strategist - Klickzy

If you believe digital marketing is more than posting content, we'd like to hear from you.

📌 Digital Marketing Strategist (Cuttack)
🏢 Klickzy
📍 Cuttack