Job Description:
Conceptualise and develop mainline campaigns: Create big ideas and integrated
campaigns led by TVCs, rooted in consumer insights and brand strategy.
Write compelling TVC scripts: Develop engaging scripts, storylines, dialogues,
voiceovers, and memorable brand propositions for television commercials.
Build solid brand narratives: Translate briefs into distinctive creative concepts that
communicate brand positioning, product advantages, and emotional propositions effectively.
Develop campaign ecosystems: Extend core campaign ideas across print, outdoor,
radio, digital, and other relevant consumer touchpoints.
Collaborate with creative teams: Partner with art directors, creative directors,
planners, and account management teams to develop and present integrated creative solutions.
Work on film production: Collaborate with directors, production houses, and other




stakeholders during pre-production, shoot, and post-production to ensure the creative
vision is delivered effectively.
Present and sell ideas: Articulate creative thinking confidently to internal teams and
clients, building robust rationale around concepts and scripts.
Understand the consumer: Use cultural observations, audience insights, category
understanding, and emerging trends to create relevant and memorable communication.
Maintain creative excellence: Ensure all work meets high standards of originality, craft,
brand consistency, and strategic relevance.
Handle multiple projects: Manage creative development across brands and categories
while meeting deadlines and responding constructively to feedback.

📌 Copywriter Mumbai (India)
🏢 Acme Services Private
📍 India