The Public Relations Officer (PRO) will be the face of Narayana School in the local community. The primary goal of this role is to increase brand awareness, collect prospective student data through field activities, and build strategic partnerships with local educational bodies and housing societies.
Key Responsibilities
A. Field Marketing & Data Collection
Conduct daily door-to-door visits in the Sodepur area to build a database of prospective students.
Set up and manage canopy activities and standees in high-traffic zones, including shopping malls, local markets, and children's parks.
Engage with parents and guardians in office to explain the school’s USPs (Unique Selling Propositions).
B. Strategic Tie-ups & Networking
Identify and establish formal tie-ups with local Pre-schools, High schools, and Coaching Centers.
Maintain healthy relationships with educational influencers and local community leaders.
C. Event Management
Organize and execute promotional events and workshops within housing societies and residential complexes.
Assist in organizing internal school events and ensuring high participation from the local community.
D. Operations & Administration
Manage paper insertion activities (distributing flyers/brochures via newspapers).
Maintain accurate records of all leads and field data in MS Excel or Google Sheets .
Send daily/weekly reports to superiors regarding field progress and lead generation.
Conduct telephonic follow-ups with leads collected during field visits to invite them for school tours.
Education : Minimum Higher Secondary (10+2) pass.
Language Skills : Proficient in Bengali, English, and Hindi (must be able to converse fluently with diverse groups of parents).
Technical Skills : Hands-on experience with Excel or Google Sheets for data entry and reporting.
Personal Attributes :
Extremely outgoing and "people-friendly."
Highly communicative with no hesitation in initiating conversations with strangers.
Skilled demeanor and well-groomed.
Disciplined with a commitment to daily attendance and punctuality.
Special Requirements
Location : Must reside in or near Sodepur for ease of commute and local area knowledge.
Working Hours : 08:30 AM - 05:30 PM (Monday to Saturday) Department : Admissions & Marketing Reporting to : Branch Head
Job Types : Full-time, Permanent, Fresher
Pay: ₹15,000.00 per month
Perks :
Commuter assistance
Health insurance
Provident Fund
Work Location: In person
📌 Public Relationship Officer Pro Sodepur
🏢 Narayana school Sodepur
📍 Sodepur
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