Responsibility:
Developing annual, quarterly and monthly marketing media plans based on market intelligence with the objective of brand
building and demand generation Conceptualizing & implementing traditional media plans for product/campaign launches.
Media Planning and Buying: Work to stiff targets of CPRP/Budgets - Drive Agency and Channels to get ROI’s through strategic
planning, extensive use of research, data and analytics. Continuous reviews to ensure deliveries as per plan
Media Prioritization, - in depth understanding of BARC, Media Markets and understanding of IRS/Product Linkage to
determine Market Prioritizations
Competition analysis - Intensive Analysis of Competitive Media spends to determine competitive strategies and our
consequent moves.
Developing holistic communication channel solutions and subsequent negotiation with media houses in order to maximize
media return on investment - Evaluate other media vehicles like Print, Radio, Outdoor, Cinema and enable better utilization of
money’s by ploughing money to better ROI vehicles
Managing the Agency Partners to get the best returns from our Media Investment - Responsible End to End for Media
Partners incentive payments - setting targets, monitoring and evaluating people and performance
Media contract negotiating and budget control by using accurate reporting systems. Track the media agency’s service level
with quarterly & bi-annual assessment
Skills/Qualifications:
Candidates with minimum 5 Years at Level (From Premier B School only)
Must have handled Traditional Media planning role.
Positive communication skills and ability to work with senior leaders.
We are looking for people who have worked in FMCG Companies in Media role or agency who are working with FMCG clients
presently or previously only.
📌 Manager Media Planning Bengaluru
🏢 Yugn HR
📍 Bengaluru
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