Account Strategy
Plan by account: Develop and execute account-specific ABM strategies and plans aligned to business and client priorities.
Find the growth: Partner with Account Leaders to identify growth opportunities, map key stakeholders and buying groups, and set engagement priorities.
Programmes, Content & Engagement
Create programmes that resonate: Design targeted campaigns, thought leadership, events and executive engagement programmes.
Tell the account story: Build compelling account narratives, case studies and industry-led content that demonstrate tangible client outcomes.
Personalise at depth: Drive personalised engagement across key client stakeholders and buying groups.
Pipeline, Growth & Measurement
Influence pipeline: Partner with Sales and Delivery to support pipeline creation, cross-sell and account expansion.
Prove impact: Track ABM performance, stakeholder engagement and marketing-influenced pipeline.
Keep improving: Continuously identify recent ways to improve account engagement and marketing impact.
What You Bring:
610 years of experience in ABM, B2B or enterprise marketing, integrated marketing or demand generation.
Solid understanding of enterprise accounts, stakeholder mapping and personalised marketing.
Solid skills in content, storytelling, campaigns and executive engagement.
A data-driven mindset focused on business and revenue outcomes.
Excellent stakeholder management and cross-functional collaboration skills.