Role & responsibilities
Own and grow the electrician CML through dealer referrals, market mapping and regular influencer engagement.
Increase active electricians and tertiary scans by driving E-Plus usage, repeat scanning and reactivation of dormant users.
Manage priority influencers and drive tier upgrades, retention and stronger Havells advocacy.
Drive product demos, upsell and cross-category adoption across relevant Havells categories.
Plan and execute electrician meets, nukkad meets and local engagement campaigns.
Generate site referrals and leads and coordinate with Sales / Home Solutions for conversion.
Resolve key influencer issues and ensure timely closure with relevant teams.
Track territory KPIs and take corrective actions to improve influencer productivity.
Preferred candidate profile
📌 Area Head Influencer Management Bengaluru
🏢 Havells
📍 Bengaluru
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