Responsible for customer engagement, retention & lifecycle marketing through personalized communication strategies and premium customer experience initiatives.
Key Responsibilities
Plan & execute CRM strategies aligned with brand positioning
Build lifecycle journeys – welcome, post-purchase, festive, reactivation etc.
Develop customer segmentation & personalized campaigns
Design retention & loyalty programs to increase repeat purchases
Manage Email, WhatsApp, SMS & app notification campaigns
Coordinate with design, marketing & customer support teams
Enhance post-purchase experience & premium customer touchpoints
Requirements
1–3 years experience in CRM / Retention Marketing / Lifecycle Marketing
Background in Jewellery, Fashion, D2C or Premium Brands preferred
Robust knowledge of customer segmentation & automation tools
Analytical mindset with performance tracking skills
Valuable communication & storytelling ability
Customer-first approach with solid attention to detail