Responsibilities:
Define and evolve the brand’s aesthetic, color palettes, visual language, and signature storytelling across all seasons.
Partner with fashion designers to translate seasonal concepts into wearable, production-ready pieces.
Direct photo shoots, video productions, and lookbooks from concept and mood board to on-set styling and final post-production.
Lead, mentor, and coordinate internal design/marketing teams as well as external photographers, stylists, videographers, and agencies.
Work closely with merchandising, sales, and digital marketing teams to ensure creative assets align with commercial targets, budgets, and launch timelines.
Monitor industry shifts, consumer behavior, and cultural moments to keep the brand relevant and distinct.

Valuable to have:
Degree in Fashion Design,



Visual Communication, or fine arts (e.g., NIFT or equivalent design institute).
Prior 3 to 6 years of hands-on experience in fashion design, D2C lifestyle branding, or creative art direction.
Technical Proficiency in

Adobe Creative Suite (Photoshop, InDesign, Illustrator) and familiarity with digital/social content strategies (Instagram, Reels).
Robust portfolio in fashion category demonstrating visual storytelling and brand building.
Deep understanding of textiles, garment construction, and color theory.
Exceptional project management, communication, and stakeholder presentation skills.

📌 Creative Lead Ai Fashion Startup/ Women's Western Wear Bengaluru
🏢 PeopleGene
📍 Bengaluru