Role & Responsibilities
Own monthly content calendars across Instagram, YouTube, website, and paid ads.
Plan fashion collection launches, festive campaigns, and wedding-season content.
Direct photoshoots and manage creative briefs, styling, mood boards, and shot lists.
Coordinate with graphic designers, videographers, and marketing teams to deliver quality creatives on time.
Write and review captions, hooks, scripts, and product copy in English and Hindi.
Create engaging Reels, carousels, Stories, and ad creatives.
Track content performance using engagement, saves, shares, watch time, and CTR.
Maintain content archives and ensure consistent brand communication.

Preferred Candidate Profile
Minimum 4+ years of relevant experience in content strategy, creative direction, brand content, or content management.
Experience with fashion,



ethnic wear, apparel, beauty, or lifestyle brands.
Proven ownership of content calendars and campaign planning.
Solid understanding of Instagram trends, Reels, carousels, and short-form video.
Excellent English and Hindi copywriting skills.
Hands-on experience with Canva and CapCut; Adobe knowledge is a plus.
Experience directing shoots and coordinating designers, videographers, and creative teams.
Understanding of social media analytics and performance metrics.
Portfolio or links to previously managed accounts and campaigns are mandatory.
Immediate joiners or candidates with a short notice period preferred.

📌 Content Strategist & Creative Content Manager Faridabad
🏢 Kasturi creations
📍 Faridabad