Role and Responsibilities:-
Paid Advertising (PPC / Performance Marketing): Plan, run, and optimize paid ad campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn to maximize ROI and lower cost-per-lead (CPL).
Search Engine Optimization (SEO): Execute on-page, off-page, and technical SEO strategies, conduct keyword research, and track organic traffic growth.
Social Media Management: Manage and grow social media handles (Instagram, LinkedIn, Facebook, etc.) with engaging content, captions, and consistent posting schedules.
Analytics & Reporting: Monitor campaign performance using Google Analytics (GA4), Google Search Console, and GTM, preparing regular performance reports and insights.
Market Research:
Keep up to date with digital marketing trends, competitor strategies, and recent platform updates.
Required Skills & Qualifications
Education: Bachelors degree in any field
Experience: 1 to 3 years of hands-on experience in digital marketing or performance marketing.
Proficiency in Google Ads, Meta Business Suite, and SEO fundamentals.
Working knowledge of Google Analytics 4 (GA4) and SEO tools.
Robust analytical mindset, positive written/verbal communication, and the ability to handle multiple tasks independently