The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

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Key responsibilities
Writes narratives, scripts and storyboards, annotations and treatments
Expresses ideas with clarity; on brand; on message and targeted to audience
Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
Comprehends and understands brand continuity, brand guidelines and brand positioning




Creatively supports the effective use of technology and its applications to solve business problems
Contributes work to pitches
Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
Proactively identifies prospects for creative work to be performed for clients, with guidance from seniors and directors
Executes creative concepts together with Art Director at the direction of the creative director

Location:

Gurugram

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

📌 Group Manager Copy Gurugram (India)
🏢 dentsu
📍 India